What is the difference between a linear video and an interactive video?

In a linear video, the viewer watches the video passively as the images follow one another. In an interactive video, the viewer can make choices and the video is personalised based on the viewer's interactions.

What is the advantage of an interactive video?

An interactive video offers many advantages. For instance, the viewer stays interested for longer because he can make his own choices and is involved in the story. In addition, the viewer can take immediate action by clicking on a call to action, for example. This makes an interactive video very suitable for video marketing.

How do I make my video interactive?

We create professional interactive videos using interactive layers and overlays. This allows us to incorporate various choices into the video and personalise your brand. We work with you to determine the right video content and calls to action so that the viewer can take immediate action.

Can I decide the storyline of the video myself?

Yes, you certainly can! Together with you, we take stock of what the message should be and what the video should look like. We then create a flow chart of the possible choices and the corresponding overlays and interactive layers. This creates a clear storyline and optimises viewer involvement in the video.

How do I make sure the right target audience sees my video?

We can optimise your video for online marketing and make sure your video is findable by the right target audience. It is also important to distribute the video through different channels so that the right target audience sees it.

What is the cost of having an interactive video made?

The cost depends on several factors, such as the length of the video and the complexity of the interactive elements. We offer a free brainstorming session in which we will identify your needs and requirements and can provide a tailor-made quote.

Is an interactive video suitable for SMEs?

Yes, an interactive video is suitable for both large and small companies. In fact, for SMEs, it can be a powerful tool to stand out from the competition and get the message across in an original way.

How can I customise the interactive layer to match my house style?

We customise the interactive layer based on your corporate identity so that it seamlessly matches your brand. This creates a professional look and viewers immediately recognise your brand.

How do I measure the effectiveness of my interactive video?

Measuring is knowing! We can help you measure the effectiveness of your interactive video through analytics. This will give you insight into the number of views, clicks and conversions and allow you to optimise the video for even better results.

How long does it take to make an interactive video?

Making an interactive video often takes a lot longer than making a linear video. This is because several layers and interactive elements need to be added to the video. We work with a clear step-by-step plan and timeline so you know exactly where you stand.

Having Interactive Video Made: Experience Top Quality with Our #1 Service

We are your partner in having an interactive video

Welcome to On The Rocks, your expert in creating interactive videos. Are you considering an interactive video but not sure where to start? Don’t worry – we’ll be happy to guide you through the entire process. From developing the interactive script to delivering the final interactive video, we take your specific requirements and target audience into account to produce a video that both you and your target audience will thoroughly enjoy.

What is an interactive video?

Interactive videos transform the way viewers experience content by actively engaging them in the story. These videos feature interactive elements such as quiz questions, buttons and hotspots, allowing viewers to explore different storylines and provide immediate feedback. Interactive animations further boost engagement, with elements that respond to the user, offering a more personalised experience.

For brands, these videos are a powerful tool in video advertising, featuring clickable elements that enable immediate actions, such as requesting further information or making purchases. This customisability creates unique viewing experiences and significantly increases interaction and engagement.

Easy to share across various platforms, interactive videos are ideal for education, marketing and entertainment, and offer an innovative storytelling method that is both informative and engaging. Interactive videos from On The Rocks not only get your message across, but, above all, make it an experience to remember.

What are the benefits of commissioning an interactive video? make

Interactive videos are transforming the way information is conveyed and engagement is fostered. Studies confirm that the integration of interactive elements, such as quizzes and choice options, significantly improves retention and understanding. This is in contrast to traditional videos, where viewers remain passive. By allowing viewers to participate actively, interactive videos personalise the viewing experience and increase engagement.

The ability for the viewer to steer the story makes every experience unique and enhances engagement. This is further enriched by compelling storylines with diverse outcomes. Interactive videos can be used in education, where they make complex concepts more accessible; in marketing, to foster deeper connections between consumers and brands; and in entertainment, where they offer fans unique experiences.

These videos offer greater engagement and a personalised experience, which are essential for effective communication and ensuring the message is deeply ingrained in the target audience. Interactive videos are therefore a powerful medium for a wide range of applications, from education to entertainment.

How does the process of having an interactive video made work at us?

At On The Rocks, we combine your vision with our fresh insights and expertise to create compelling interactive videos. Our passion lies in creating unique interactive experiences that capture the essence of your business and bring it to life through engaging, interactive storylines. Our approach is modern and dynamic, perfectly aligned with the trend towards interactive and engaging video content.

Drawing on our experience, we transform your message into short but impactful interactive videos that strike a chord with your target audience straight away. We understand the challenges faced by Dutch businesses and are committed to capturing the essence of your brand in every interactive film and conveying it in a powerful, interactive way.

Step-by-step plan for interactive video creation

At On The Rocks, we strive to create content that is not only seen, but also leaves a lasting impression. How we do this?

1. Opinion

What do you want to tell, who do you want to reach and how should it come across to the viewer? We will give you appropriate advice.

2. The creative session

Using visual examples, mood boards and inspirational stories, we come up with a concept that fully connects with your target audience.

3. Script

The content on paper. This is where everything comes together and production starts.

4. Production

Three, two, one... ACTION! Our video crew gets to work creating your interactive viddeo. This is where all the preparation comes together.

5. Assembly

The material is assembled and processed.

6. Delivery

With your feedback, we will dot the i's and cross the t's.

CASES

What sort of video suits you? company?

It is important to determine the company's target audience and the message to be conveyed. Based on this, it is possible to determine which type of video is suitable, for example an animation video, promotional video or recruitment video. Moreover, budget and available time play a role in choosing the right type of video.

Get in touch and create your own unique route through the video

The team at On the Rocks Media creates professional, unique and interactive bespoke videos, in which the viewer chooses which information they wish to access. With our video production service, we take care of everything for our clients from start to finish, translating your organisation’s specific requirements into an interactive film.

Curious about the options for the right video for your business? Contact us directly or leave your details in our contact form for a no-obligation quote.

The latest developments in the field of video production

Drone videos

On The Rocks takes your corporate video to unprecedented heights with cutting-edge drone technology, capturing aerial footage and access to otherwise inaccessible locations. What that looks like.

Animation techniques

In our videos, we bring stories to life with captivating animation techniques: from the vibrant and colourful world of 2D animation to the clear and understandable language of motion graphics.

Interactive videos

Interactive video, the latest trend in video production, puts viewers right in the middle of the action by giving them control over the course of the story. As a result, your message is not only seen, but actually experienced.

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