Desalinated seawater, filmed in Iceland

Great water. Pure taste.

SEA turns seawater into drinking water. The brothers Tammo and Jort built a desalination plant that runs solely on solar and wind power; the resulting water is bottled in returnable glass bottles and tins. For the advert, we filmed on the black sands of Stokksnes in Iceland, with Vestrahorn in the background and a single figure making their way towards the water at sunset. No studio, no set — just the place where the story begins.