At On The Rocks, we optimise your online visibility with our thoughtful SEO strategies. We make sure your website is prominent in search results exactly when your target audience is looking for what you have to offer. With our SEA techniques, we also deliver targeted ads at the right times, to get your message across effectively and maximise your reach.
SEO & SEA when do we deploy what and why?
At On The Rocks, we understand that the use of SEO and SEA depends on the specific goals and context of your business.
SEO, or search engine optimisation, is a long-term process that focuses on improving the organic (non-paid) visibility of your website in search engines. We deploy SEO when aiming for long-term sustainable growth. It is highly effective for building your brand reputation and attracting high-quality traffic to your website.
SEA, or Search Engine Advertising, on the other hand, focuses on direct results. This involves placing ads in search engines, paying per click. SEA is particularly useful when you want to create visibility quickly, for example for a product launch, a temporary promotion, or when you want to drive immediate traffic to your website.
In the ideal situation, SEO and SEA work together. SEO provides a solid foundation and constant flow of organic traffic, while SEA is used for immediate results and achieving specific goals. By cleverly combining these two strategies, we can create a strong online presence for your business and help you achieve your goals.
At On The Rocks, we do not see SEO and SEA as endless processes, contrary to what many agencies suggest. Indeed, much of the work we do on search engine optimisation and advertising is one-off and therefore should not lead to long-term, rigid contracts.
It is important to understand that many actions within SEO and SEA are done once. It would be unfair to pay for the time that passes while waiting for results.
At On The Rocks, we are specialists in SEO and SEA, and we believe in working with short, efficient sprints. This ensures that you only pay for what you actually need and that you know clearly when our work is complete.
Our approach ensures effective, insightful and quick work, so you only pay for what you really need. We are here to optimise your digital presence, without unnecessary costs or waiting times.
Get inspired. Proud! That's what we are of our partners. And more importantly, of the results we have achieved with them.
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