Getting an Explanation Video Made: 5 Indispensable Tips

With an explanimation video from On The Rocks, we bring your business story to life. In it, we explain what you do and why you are so good at it, in a way that is clear, engaging and memorable.

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We are your partner in having explanimation videos made

Welcome to On The Rocks, where we use the magic of explanimation videos to enrich your marketing strategies. Our expertise in this unique form of storytelling allows us to turn complex ideas into clear, engaging and memorable videos. These explanimations are specially designed to resonate with your target audience and boost your brand on various platforms.

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What are explanimations?

At On The Rocks, we transform complex ideas into clear, compelling stories with our explanimations. These animated explainer videos combine refreshing animations, vivid illustrations, clear graphics and compelling voice-overs to convey your message with crystal clarity. 

Perfect for companies and organisations that want their products, services or unique ideas to sparkle in the eyes of customers and stakeholders. Explanimations are also ideal for educational purposes, where we turn complex learning into visually appealing and easy-to-digest content. Let us bring your story to life in a way that sticks!

Why should I have an explanimation video made?

Explanimations at On The Rocks are your versatile superheroes in communication. They unravel complex processes and systems in clear, visual stories, making it effortless for your target audience to understand the information. Imagine: a new product or service comes to life through our creative explanimations, where every benefit and feature is presented with crystal clarity.

But it doesn't stop there. Our explanimations are also perfect for training your staff. With step-by-step, clear instructions, we make the learning process quick and effective. And when it comes to visualising data and statistics, we transform numbers into compelling stories with graphs and illustrations that speak at a glance.

Want to introduce a new strategy or vision? Our explanimations bring your story to life in an inspiring way. And for promoting events or campaigns, our colourful, dynamic images are a real crowd-pleaser.

We also strengthen your brand awareness and customer loyalty with a recognisable style and visual flair. At On The Rocks, we turn every explanimation into a memorable experience that puts your brand in the spotlight.

What are the benefits of having an explanimation video made?

At On The Rocks, we love the power of explanimations. Why? They make complex information crystal clear and increase your audience's engagement. A sparkling, well-animated video grabs attention and immerses viewers in your story.

But there is more. Explanimations are a genius at enhancing brand recognition. Imagine your brand coming to life with animations in your own colours, fonts, and style. And speaking of impact - explanimations are a master at increasing retention and recall. These animated gems stick in your audience's memory, thanks to their unique blend of visual and auditory stimuli.

In the world of On The Rocks, explanimations are not just videos; they are your key to effective, memorable and engaging communication. Brace yourself for unforgettable impact with every frame.

How we make your explanimation a success

At On The Rocks, we create stunning explanimations where your vision and our creativity come together. We breathe short-form content and specialise in creating unique videos that aptly capture your business story in short, gripping moments. Our style is modern and dynamic, perfectly in line with the trend of quickly digestible videos.

Together with you, we set the course for your explanimation. In a briefing or personal conversation, we dive deep into your message, target audience and objectives. Using these insights, we develop a unique concept and script that tells your story clearly and visually appealing.

Our process includes developing a storyboard and a beautiful graphic design, with animations that seamlessly fit your story and goals. We keep you involved every step of the way, so that the final explanimation reflects exactly what you have in mind.

The finished explanimation, available in any language and format, is ready to shine on your website, in presentations and on social media. Let On The Rocks transform your story into an explanimation that captivates, convinces and sticks.

Our working method

At On The Rocks, we strive to create content that is not only seen, but also leaves a lasting impression. How we do this?

1. Opinion

What do you want to tell, who do you want to reach and how should it come across to the viewer? We will give you appropriate advice.

Using visual examples, mood boards and inspirational stories, we come up with a concept that fully connects with your target audience.

The content on paper. This is where everything comes together and production starts.

Three, two, one... ACTION! Our video crew gets to work creating your short-form content. This is where all the preparation comes together.

The material is assembled and processed.

With your feedback, we will dot the i's and cross the t's. 

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Video productions by On The Rocks

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For companies that want to make strides. YSE places go-getters with companies and lets them grow that way. We were asked if we could make a video that could showcase their services in a high-profile way. The result: already 10+ new clients attracted with this video.

IW Nederland

IW is the training provider in electrical and installation engineering. We were given complete freedom to put IW's services on screen and what a result! Used as a brand movie and recruitment video,

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Fast - AFAS Live

Whether we could make a recap for Snelle's AFAS Live show, we call this a piece of art!

  • Expertise: from start-ups to multinationals.
  • See our diverse portfolio for inspiration.
  • Free consultation at our office.
  • Beyond film: also animation, sound design & voice-overs.
  • Sharp prices due to in-house equipment, film & audio studio.

What is the investment for having an explanimation video made?

The cost of having an explanimation video made depends on several factors, such as the length of the video, the complexity of the animation and the level of illustrations. The best way to find out what making an explanimation with us would cost is to request a no-obligation quote.

The latest developments in video productions

Drone videos

On The Rocks takes your corporate video to unprecedented heights with cutting-edge drone technology, capturing aerial footage and access to otherwise inaccessible locations. What that looks like.

Animation techniques

In our corporate videos, we bring stories to life with catchy animation techniques: from the vibrant and colourful world of 2D animation to the clear and understandable language of motion graphics.

Interactive videos

Interactive video, the latest trend in video production, puts viewers right in the middle of the action by giving them control over the course of the story. As a result, your message is not only seen, but actually experienced. 

Clients aka friends.



Frequently asked questions

An explanimation video is an animated video that creatively and clearly explains what your company, product or service is about and what benefits it offers to the target audience.

An explanimation is the way to explain in a clear and recognisable way what your company or organisation has to offer. It is an effective way to convey complex information to your target audience and can be used for marketing purposes, on social media and on your website.

When creating a professional explanimation, we work with you to determine your message and target audience. We provide a tailor-made script and create illustrations that perfectly match your house style and message. We then take care of the production and delivery of your explanimation, entirely according to your wishes.

An explanimation can be used on various channels, such as on social media, your website, in presentations or at trade fairs. We will be happy to advise you on the best channels to maximise the return on your video.

Together, we create a style that perfectly matches your corporate identity and other content. We ensure a clear and recognisable look that matches the image of your company or organisation.

When creating an effective explanimation, storytelling is essential. Elements that are important here are a clear message that connects with your target audience, a recognisable and sympathetic protagonist and a plot that draws the viewer into the story

We have already had the pleasure of helping several clients create their explainer animation, see all our projects below.

Request a no-obligation quote.


Fill in the form or contact Bram van Roosmalen directly

We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.



"Top that On The Rocks has so much to offer! With excellent service and communication, clearly a professional company. Get ready for the next job."

Bram Kling - Surfing Sommelier

We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.