Why working at your company is unique? We show you. With employer branding videos, we show not only your culture and values, but also why potential employees want to work here. From filling vacancies to building a strong employer brand - your story becomes our mission.
Make work of your employer brand.
Employer branding is the way to attract talent and fill vacancies. We show what makes your company unique - from the culture and people to the opportunities you offer.
With catchy and authentic videos, we build a strong employer brand that not only convinces, but also inspires.
How do you show the strength of your business?
Get inspired. Proud! That's what we are of our partners. And more importantly: of the results we have achieved with them. Because that is the core of our work!
More information on:
Effective strategies for recruitment campaigns include creating activating ads, leveraging social media, using email marketing, organising events and collaborating with influencers.
To generate leads, you can use various tactics such as content marketing, landing pages with lead generation forms, social media ads, search engine optimisation (SEO) and search engine marketing (SEM).
A campaign that drives behavioural change must respond to the target audience's emotions, needs and values. Use compelling messages, clear call-to-actions, and ensure a strong story that connects with the target audience's perceptions.
The best channels depend on your target audience, goals and budget. Possible channels include social media, email marketing, content marketing, influencers, PR, events, offline ads and online ads (such as Google Ads).
Conversion optimisation can be achieved through A/B testing, personalisation, lead nurturing (via email, phone or social media), clear call-to-actions and improving the user experience on your website.
Use segmentation and analyse your target audience's data to understand what appeals to them. Create customised content, ads and messages that match the specific needs and interests of each segment.
Set KPIs (key performance indicators) that align with your campaign goals. Monitor and analyse these KPIs using analytics tools such as Google Analytics, social media analytics and CRM systems.
Activation campaign:
Lead generation:
Behaviour change campaigns:
These examples show that successful campaigns use appealing, relevant and emotionally charged messages to capture the target audience's attention and influence their behaviour.
Employer branding is the process of establishing your company as an attractive employer. It helps you attract and retain talent and strengthen your distinctiveness as an employer. In a competitive job market, a strong employer brand makes all the difference.
Videos bring your company culture to life. They show who you are, what you care about and why potential employees should choose you. Authenticity and storytelling make your message credible and powerful.
For any company looking to grow and attract the right people. Whether you are a start-up looking for talent or an established organisation looking to work on its culture - employer branding is essential.
We look at metrics such as job applications, engagement on social media and improvements in your online employer reputation (e.g. on platforms like Glassdoor).
By telling authentic stories, for example through interviews with employees, a look behind the scenes and visual elements that emphasise your core values. We make sure it stays real and inspiring.
hello@ontherocksmedia.nl
085 - 060 0290
Roggeweg 26B
6534 AJ Nijmegen
