How do you make your target audience feel what makes your brand unique? How do you create impact without emphasising sales? We create branded content that touches, inspires and puts your brand on the map.
Whether it's explainer videos, testimonials or creative storytelling, our approach ensures an emotional connection with your audience. What will your story be?
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Strengthen your brand with content that hits.
Branded content goes beyond storytelling. It inspires, informs and prompts action, without pushing. It is about stories that subtly reinforce your message and encourage behavioural change.
Whether it's explainer videos that make complex processes simple, testimonials that build trust, or powerful storytelling that touches your target audience - every form of branded content has a clear purpose. Together, we create content that tells your brand story in a way that makes impact and sticks.
What do you want to achieve with your branded content?
Get inspired. Proud! That's what we are of our partners. And more importantly: of the results we have achieved with them. Because that is the core of our work!
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Effective strategies for recruitment campaigns include creating activating ads, leveraging social media, using email marketing, organising events and collaborating with influencers.
To generate leads, you can use various tactics such as content marketing, landing pages with lead generation forms, social media ads, search engine optimisation (SEO) and search engine marketing (SEM).
A campaign that drives behavioural change must respond to the target audience's emotions, needs and values. Use compelling messages, clear call-to-actions, and ensure a strong story that connects with the target audience's perceptions.
The best channels depend on your target audience, goals and budget. Possible channels include social media, email marketing, content marketing, influencers, PR, events, offline ads and online ads (such as Google Ads).
Conversion optimisation can be achieved through A/B testing, personalisation, lead nurturing (via email, phone or social media), clear call-to-actions and improving the user experience on your website.
Use segmentation and analyse your target audience's data to understand what appeals to them. Create customised content, ads and messages that match the specific needs and interests of each segment.
Set KPIs (key performance indicators) that align with your campaign goals. Monitor and analyse these KPIs using analytics tools such as Google Analytics, social media analytics and CRM systems.
Activation campaign:
Lead generation:
Behaviour change campaigns:
These examples show that successful campaigns use appealing, relevant and emotionally charged messages to capture the target audience's attention and influence their behaviour.
Branded content is content that tells your brand without selling directly. It is all about stories that evoke emotion and connect your target audience to your values. It works by focusing on the message, not the product.
Branded content inspires and informs, while traditional ads are often directly sales-driven. With branded content, you build long-term relationships and credibility.
For any brand that wants to do more than just sell. Whether you are a start-up or an established brand, branded content creates an authentic connection with your target audience.
By offering value. Think inspiring stories, useful information or emotional connection. People engage faster with content that touches them.
It depends on the scope and concept. We always work tailor-made, so that the content fits your brand and target audience perfectly.
hello@ontherocksmedia.nl
085 - 060 0290
Roggeweg 26B
6534 AJ Nijmegen
