404 page

A 404 page, often described as a "not found" or "page missing" screen, is a default web page displayed when a visitor tries to reach a page that does not exist on the server. This may be because the URL was entered incorrectly, the page was deleted, or the content was moved without a proper redirect apply.

Within the world of online marketing it is essential to keep the user experience optimise, even when dealing with errors like this one. In fact, a well-designed 404 page can help a visitor easily navigate back to relevant sections of the website. Implementing a breadcrumb path or clear internal links can contribute to a more positive experience.

It is crucial not to ignore a 404 error. Besides being the SEO value can diminish, it can also erode visitor confidence. By regularly providing a SEO analysis out and checking for non-working links, website owners ensure smoother navigation and preserve their online reputation.