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The best explanimation for your brand

Simplify complex messages with an explanation video from On The Rocks with concise, animated videos.
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What is an explainer video and why is it important for your brand?

Getting an explainer video made is a crucial tool for marketers who want to explain their product or service effectively. These videos, which can be either animated or live-action, transform complicated information into understandable content. This makes it easier for your target audience to understand and appreciate your brand's message.

The power of an explainer video lies in its ability to provide a personal and interactive experience. This not only increases engagement on your website and social media channels, but it also makes your brand memorable in a competitive digital field. Unlike static text or images, an explainer video offers a dynamic and visual approach, which has more impact on the viewer.

Integrating explainer videos into your marketing strategy is a smart move. It not only strengthens your company's branding, but also makes sure your message stands out. An explainer video is the final step to effective communication with your target audience, ensuring that your content is not only heard, but also seen.

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How can an explainer video make your product or service clearer?

An explainer video clarifies complex aspects of your product or service by explaining them visually and simply. By combining images, animations and spoken text, viewers are effectively guided through the process. This helps them better understand the functionalities and benefits of your offering.

Such videos attract attention for longer than traditional text or images, making your message more powerful. They also add emotion and personality to your brand, leading to a stronger connection with potential customers. This makes a well-produced explainer video a valuable reinforcement of your marketing efforts.

By visualising your product or service, you showcase the unique features and functions that are difficult to put into words. This visual method is essential for making your offering more accessible and appealing to a wide audience. In today's digital landscape, where visual content is becoming increasingly popular, an explainer video ensures that your brand stands out and leaves an indelible impression.

Why choose an explainer video over other forms of marketing?

An explainer video is a superior choice in today's video marketing to get your message across. Compared to traditional marketing methods, it offers a unique way to present more complex and longer messages simply and engagingly. This makes it more effective than static content or mere written text. Explanatory videos also have a lasting effect on the viewer, making your message more memorable and impactful.

On platforms like YouTube, you will find plenty of examples of effective explainer videos. These videos, if supported by a thoughtful marketing strategy, have the ability to professionally present your brand to your target audience. This deserves the attention your brand needs to effectively communicate and resonate with your audience. An explainer video is not only suitable for explaining complex ideas, but also offers opportunities to export to different platforms, creating wider reach and greater visibility for your brand.


Video productions by On The Rocks

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For companies that want to make strides. YSE places go-getters with companies and lets them grow that way. We were asked if we could make a video that could showcase their services in a high-profile way. The result: already 10+ new clients attracted with this video.

IW Nederland

IW is the training provider in electrical and installation engineering. We were given complete freedom to put IW's services on screen and what a result! Used as a brand movie and recruitment video,

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Fast - AFAS Live

Whether we could make a recap for Snelle's AFAS Live show, we call this a piece of art!

  • Expertise: from start-ups to multinationals.
  • See our diverse portfolio for inspiration.
  • Free consultation at our office.
  • Beyond film: also animation, sound design & voice-overs.
  • Sharp prices due to in-house equipment, film & audio studio.

What are the best tips for getting a professional explainer video made?

When producing a professional explainer video at On The Rocks, there are crucial steps to consider. Start by choosing an engaging and relevant message that resonates with your target audience. Add unique and appropriate elements to make your presentations distinctive. Select the most appropriate animation styles that powerfully convey your brand story and customise them as required. Experience in filming and using the right software and techniques is essential. The cost of creating such a video at On The Rocks varies depending on the complexity and tools required. 

For a detailed cost estimate, it is advisable to request a quote from our experts. We offer clear information on costs and options for your specific project, allowing you to make an informed choice for your explainer video.


Where can you get the best explainer video made?

Looking for the perfect partner to tell your brand story visually? There are plenty of producers online who specialise in creating visual content. When choosing the right partner, it is essential to consider experience, creativity, and the ability to produce a personalised video that seamlessly matches your brand and message. Such a visual narrative acts as a powerful tool to successfully share your message on social media, which is very popular for generating attention among your target audience.

Compare different providers by studying their portfolios, reading client reviews, and discussing directly with them what they can do for you. This will help you find the ideal match who can edit and move your story to the next level. Moreover, you can draw inspiration from their previous work, which is essential for understanding their workings and style. This way, you maintain control over how your story is conveyed, and ensure that the result passes your expectations.


Clients aka friends.



Frequently asked questions

An explainer video, also known as an explanimation, is a short animated video used to explain complex concepts, processes or products in a simple and concise way.

 Explanatory videos are an effective way to tell your brand story, promote your products or services and persuade customers. They can increase engagement, better convey information and leave a lasting impression.

Of course! We have an extensive portfolio of examples of our explainer videos. Contact us and we will be happy to show you some of our best creations.

After we discuss your requirements, our experts get to work creating a script and storyboard. The animation is then created and adjustments are made based on your feedback until the video is completely to your liking.

Absolutely! Explanatory videos are great for social media, websites, email campaigns and presentations. Our team makes sure the video is perfectly optimised for your desired platforms.

The cost of an explainer video can vary depending on factors such as length, complexity and desired features. Please contact us for a personalised quote.

 Yes, you have the opportunity in two rounds of feedback to make adjustments, such as adding sound effects, changing text or adding new features, to ensure the video fits your needs seamlessly.

There are several ways to measure the effectiveness of explainer videos, such as analysing viewer statistics, collecting user feedback and comparing conversion rates with other marketing materials.

Yes, we are happy to share free inspiration, tips and tricks for creating explainer videos through our landing pages and tip of flips.

Yes, you can easily request a quote to compare costs and services with other providers. We are ready to offer you a detailed quote so you can make an informed decision. Of course, it would be a shame not to choose us 😉

Request a no-obligation quote.


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We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.



"Top that On The Rocks has so much to offer! With excellent service and communication, clearly a professional company. Get ready for the next job."

Bram Kling - Surfing Sommelier

We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.