Explanatory video: everything you need to know

A short animated video that delivers a complex or abstract message on a easily comprehensible manner explains.

What is an explainer video?

An explainer video is an short, animated video which is a complex or abstract message in a simple and easily comprehensible manner explains. It is a very popular way of explaining information, concepts, processes or products that interests and engages the viewer. There are different ways you can use explainer videos for, depending on your organisation's content.

What makes a good explainer video?

A good explainer video contains clear and concise information, visual support and a clear structure. It is also important that the video fits well with the target audience and the purpose of the video. A calm and pleasant narrative voice along with an appropriate dose of humour can help hold the viewer's attention. Moreover, the video should have a clear call-to-action contain so that the viewer or user knows what is expected of them.

What are the benefits of explainer videos?

Explanatory videos offer several advantages over other forms of communication and learning tools. Here are some of the main advantages of explainer videos:

Visual presentation: Explanatory videos combine visual and aural elements to convey information. They use images, graphs, diagrams and animations to illustrate complex concepts in a simple and understandable way. This visual aspect can improve information retention and comprehension.

Comprehensibility and clarity: By using images, animations and step-by-step explanations, explainer videos can simplify complex topics and make the content easier to understand. The combination of audio and visual elements can enhance communication and ensure viewers pick up the message better.

Interactivity and engagement: Explanatory videos can include interactive elements, such as quizzes, questions or exercises, which actively engage viewers in the learning process. This interactivity can maintain attention and increase learning efficiency.

Accessibility and flexibility: Explanatory videos are available anywhere, anytime, as long as there is an internet connection. This makes it easy for people to learn at their own pace and watch the videos at their convenience. Moreover, explainer videos can include subtitles or translation options, making them accessible to a wider audience

Reusability: Once created, explainer videos can be used repeatedly without additional effort. They can be shared on various platforms and can serve as reference material for students or as part of a learning curriculum.

Demonstration of procedures and processes: Explanatory videos are especially useful for demonstrating practical skills, procedures and processes. They can provide step-by-step instructions and show how to do something, visually guiding viewers through the steps.

The combination of visual, auditory and sometimes interactive elements enhance the understanding and viewer engagement“.

What can you use an explainer video for?

There are several uses for explainer videos. For example, an explainer video is a useful tool for het explain of a complex process or product, het sharing of knowledge or expertise on a particular subject or the demonstrate of a particular skill or technique. In addition, an explainer video can help instructing employees about company procedures or policies, the training of students on academic subjects but also for the promote of services or products from companies.

How can you use an explainer video effectively?

Use on your website or webshop

Explanatory videos can be used effectively on your website or webshop in several ways. One way is through product demonstrations, where you create a video showing how your product works and the benefits it offers. This gives potential customers a better understanding of the product and how it can contribute to their needs. In addition, you can also create instructional videos with step-by-step instructions on how to use your product or how a service works. This helps customers get started quickly and easily. Explanatory videos can also be used as part of your customer service, answering frequently asked questions. This saves time and money of your customer service team and ensures that customers are helped quickly. Moreover, you can provide short and catchy summaries of your explainer videos share on social media, which drives more traffic to your website or webshop and increases your brand awareness.

In short, explainer videos are a powerful tool to strengthen your communication and get your message across to your audience. Use this tool to expose your business to a wider audience and achieve even greater success.

Frequently asked questions

An explanation video is a video explaining how a product or service works. It can be an animation video or a video showing images with textual explanations.

An explainer video works through text, images and sound. A message is conveyed through animation, real images, text or a combination of these.

An explainer video can ensure that a message is better understood, it can hold attention and it is a good way to present complex information in an easy way.

Some tips include making the message clear, keeping the attention, adding features, adding personal or humorous elements and not making the explainer video too long.

Important points to discuss are the purpose of the video, the target audience, the message, the style of the video and the budget.

The cost of having a professional explainer video made can vary. It depends on various factors such as the length of the video, style and complexity. Feel free to get a quote from us.

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