Social media video

A short video which is shared on social media platforms, intended to improve the viewer attention hold on to and create a message convey. 

What is a social media video?

What is your video about?

A social media video is a short video shared on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube and others. These videos can range from personal vlogs to company presentations and promotions. Social media videos are often short and engaging, and intended to increase the viewer attention hold on to and create a convey message. Social media videos can also include interactive elements such as stories, surveys, and polls to increase viewer engagement.

How do you get the message across?

To convey the message effectively, a social media video should creative and be visually appealing to attract and hold the viewer's attention. In addition, the message from the video clearly be and easy to understand for the viewer. It is also important to keep the right tone of voice use to evoke the desired emotion in the viewer, such as enthusiasm, empathy or humour. The use of hashtags and a call-to-action can also help spread the word about the video and motivate the viewer to take action.

Which type of video works best on social media?

You only have 5 seconds to attract attention online. Some popular video formats that work well on social media are platforms like Facebook, Instagram and TikTok. Some formats that are gaining popularity are, short music videos, tutorials, behind-the-scenes, backstories and personal stories, challenges, viral videos and even live videos. However, it is important to remember that the success of a video heavily dependent on the target group and the type of platform. So it is important to know your audience and their preferences well and focus on creating high-quality, engaging and relevant video content for your channel.

How do you make your video suitable for all social media channels?

For your video to succeed on social media channels such as Instagram and LinkedIn, it is important to make your video concise keep. In addition, use subtitles to make the video accessible to people who do not have their sound on, are deaf or hard of hearing. Adapt the videos to the specific requirements of each channel (e.g. size, length and file type). It is also key to add powerful visuals such as a thumbnail to your video, as this will attract the viewer's attention. Furthermore, make sure the content of the video is interesting for the specific audience and use hashtags to make the video easier to find.

You only have 5 seconds to attract attention online.”  

How do you keep a social media video short and sweet?

Why is it important to keep your video short?

The reason to keep your video short is that people generally a short attention span have. This makes it important to get your message across quickly and clearly. Besides, many people don't have time to watch long videos, so a short and powerful video can get the message across better. Short videos also offer the best results in many marketing campaigns because they can be easily shared and can go viral. In doing so, you do immediately cost saving; after all, it takes less time and money to make a short video than a long one.

How do you use video content in your online marketing strategy?

How do you create valuable video content for your target audience?

Creating valuable video content for your target audience starts with understanding their interests and needs. This can be done through market research, customer satisfaction surveys and social media monitoring. Once informed, it is important to brainstorm your topic and the style of your video. Choose a topic that is relevant to your target audience and that illustrating your expertise. You can choose to create an informative or educational video, or on the contrary, create an emotional mood by showing storytelling and personality. An important part of creating valuable video content is careful planning and preparation. At On the Rocks Media, you have come to the right place for this. We create a script or storyboard for the video and plan the shoot. We know better than anyone that it is important to keep the attention on your story and deliver high-quality footage. In addition, we ensure that the video has a clear message and is easy to understand. After that, it's your turn; promote the video on various channels, such as social media, blogs and email newsletters.

How do you measure the success of your social video campaign?

To measure the success of a social video campaign, you can look at various KPIs (Key Performance Indicators) such as involvement (engagement), reach, views, conversion and ROI (Return on Investment). It is important to in advance set targets and measure them against KPIs. Analysing the statistics and getting feedback from the audience can help make improvements in future campaigns and reach the desired target audience.

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Frequently asked questions

Social media video is a form of online marketing where videos are created and shared on various social media platforms to increase the visibility of a company or brand.

People often have a short attention span and scroll quickly through their timeline on social media. By creating short videos, you ensure that your video grabs attention and can get the message across quickly.

You can promote your social media video by sharing it on different platforms and advertising it. You can also include your video in your content marketing strategy by featuring it in blogs and newsletters.

A good video for social media is short, clear and attractive. Make sure the video can get the message across quickly and keep the viewer interested. The right format, subtitles and audio are also important to keep in mind.

You can share your video on various platforms such as Instagram, TikTok, LinkedIn and other online marketing platforms.

Make sure the video is clear, attractive and that the message can be understood quickly. Focus on the most important information you want to convey and try to do so in a creative way.

Subtitling your social media video is recommended. Many videos are viewed without audio on social media and with subtitles, you can make sure your message still comes across.

Vertical videos are becoming increasingly popular on social media, as they better suit mobile viewing on smartphones. So it is advisable to consider making your social media video vertical, but it is not always necessary.

Native videos are videos that are uploaded directly to social media platforms instead of being hosted on an external website and then shared. This can provide better visibility and engagement for your video.

It is advisable to create short videos for social media, but some platforms also allow longer videos. It is important to research what the limits are before uploading a video.

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