Making Social Media Video: 7 Powerful Strategies to Grow Online

Share your business story with a social media video from On The Rocks. Show what you do and why you excel at it, in a way that really touches.

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We are your partner when creating social media videos

Welcome to On The Rocks, where we use the magic of short-form videos to amplify your brand! Our expertise in creating short, catchy content helps your brand shine on social media. With videos that are both attractive and effective, we make your marketing strategies more powerful and impactful. Let us tell your story in a way that resonates and attracts attention on various platforms.

social media video

What is a social media video?

A social media video is an essential tool in the modern digital world, ideal for platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube. These videos are short but packed with content, ranging from personal vlogs to impressive company promotions. The goal? Grab and hold attention with an engaging and clear message.

These videos are specifically designed to be short and sweet, using interactive elements such as stories, polls and surveys to increase engagement. Creativity and visual appeal are key to capturing viewers' attention. A clear, simple message and a well-chosen tone of voice are crucial to evoke the desired emotion.

An effective social media video concludes with a compelling call-to-action, encouraged by the use of relevant hashtags for greater reach. At On The Rocks, we are masters at creating this engaging content. We help tell your story in a way that is not only seen, but also remembered. Let us be your guide in the world of social media videos.

Which type of video works best on social media?

You have just 5 seconds to grab the spotlight online. On social media platforms like Facebook, Instagram and TikTok, your video needs to stand out. What works? Think short music videos, helpful tutorials, a behind-the-scenes look, inspiring backstories, personal stories, challenging challenges, videos that go viral and even live videos. 

But, remember: the success of your video depends entirely on who you reach and where. Know your audience, understand what they want, and focus on creating videos that are not only top quality, but also engaging and spot-on relevant to your viewers. With On The Rocks, we make sure your content is not only seen, but really sticks.

How do you make your video suitable for all social media channels?

Want your video to be a hit on social media like Instagram and LinkedIn? Keep it short and sweet with On The Rocks. Our tip: add subtitles! This will make your video accessible to everyone, even if the sound is off or for people who are deaf or hard of hearing. Don't forget to adapt your videos to each channel's unique requirements - think about the right size, length and file type.

An eye-catching thumbnail is the key to success. This will immediately grab the attention of your viewers. And of course, the content should be engaging and resonate with your audience. Add hashtags to make your video even more findable. At On The Rocks, we make sure videos are not only seen, but also remembered and shared. Let us help you make your video a real eye-catcher!

How our team makes your social media video a success

At On The Rocks, we transform your ideas into unforgettable short-form videos. Full of passion and with a fresh perspective, we create content that captures the essence of your brand in short, engaging videos. We are in tune with today's trend of quickly digestible, dynamic content.

Dive into our portfolio and see the energy and depth we bring to every video, from short clips to extensive corporate promotions. Our dedication and creativity are at the heart of every project.

Our expertise enables us to turn your message into powerful, short videos that touch your target audience. We know the challenges of Dutch companies and capture the soul of your brand with each video, in a way that impresses.

Our working method

At On The Rocks, we strive to create content that is not only seen, but also leaves a lasting impression. How we do this?

1. Opinion

What do you want to tell, who do you want to reach and how should it come across to the viewer? We will give you appropriate advice.

Using visual examples, mood boards and inspirational stories, we come up with a concept that fully connects with your target audience.

The content on paper. This is where everything comes together and production starts.

Three, two, one... ACTION! Our video crew gets to work creating your short-form content. This is where all the preparation comes together.

The material is assembled and processed.

With your feedback, we will dot the i's and cross the t's. 


Video productions by On The Rocks

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For companies that want to make strides. YSE places go-getters with companies and lets them grow that way. We were asked if we could make a video that could showcase their services in a high-profile way. The result: already 10+ new clients attracted with this video.

IW Nederland

IW is the training provider in electrical and installation engineering. We were given complete freedom to put IW's services on screen and what a result! Used as a brand movie and recruitment video,

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Fast - AFAS Live

Whether we could make a recap for Snelle's AFAS Live show, we call this a piece of art!

  • Expertise: from start-ups to multinationals.
  • See our diverse portfolio for inspiration.
  • Free consultation at our office.
  • Beyond film: also animation, sound design & voice-overs.
  • Sharp prices due to in-house equipment, film & audio studio.

How do you keep a social media video short and sweet?

The key to success in the fast-paced online world? Short, powerful videos! At On The Rocks, we know that a short attention span is the norm. That's why we make sure your message comes across quickly and clearly. People often don't have time for long videos, so with a compact and catchy video, you hit the nail on the head.

Short videos are not only effective in marketing campaigns, they are also ideal for sharing and have the potential to go viral. Bonus: they are also cost-effective. Less time and money spent, but more impact. That's the On The Rocks way of making videos. Short, but with a powerful echo. 


How do you use video content in your online marketing strategy?

At On The Rocks, we understand that successful video content in the online marketing world starts with a deep understanding of your target audience's needs and interests. We achieve this through extensive market research, analysing customer feedback and keeping a keen eye on social media trends. With this knowledge as a foundation, we create videos that not only inform and educate, but also emotionally resonate through storytelling and personal connection.

Our approach is a mix of strategic planning and creative realisation. We collaborate on the script or storyboard, ensure high-quality visuals, and focus on a clear, engaging message. After production, we advise you on the best ways to distribute the video across channels such as social media, blogs, and email campaigns.

We measure the success of your video strategy using KPIs such as engagement, reach, views, conversion and ROI. We use these valuable insights to optimise future campaigns so that you reach your target audience ever more effectively. Let On The Rocks be your guide in navigating the dynamic world of video content, and deploy video as a powerful tool in your online marketing strategy

Clients aka friends.



Frequently asked questions

Social media video is a form of online marketing where videos are created and shared on various social media platforms to increase the visibility of a company or brand.

People often have a short attention span and scroll quickly through their timeline on social media. By creating short videos, you ensure that your video grabs attention and can get the message across quickly.

You can promote your social media video by sharing it on different platforms and advertising it. You can also include your video in your content marketing strategy by featuring it in blogs and newsletters.

A good video for social media is short, clear and attractive. Make sure the video can get the message across quickly and keep the viewer interested. The right format, subtitles and audio are also important to keep in mind.

You can share your video on various platforms such as Instagram, TikTok, LinkedIn and other online marketing platforms.

Make sure the video is clear, attractive and that the message can be understood quickly. Focus on the most important information you want to convey and try to do so in a creative way.

Subtitling your social media video is recommended. Many videos are viewed without audio on social media and with subtitles, you can make sure your message still comes across.

Vertical videos are becoming increasingly popular on social media, as they better suit mobile viewing on smartphones. So it is advisable to consider making your social media video vertical, but it is not always necessary.

Native videos are videos that are uploaded directly to social media platforms instead of being hosted on an external website and then shared. This can provide better visibility and engagement for your video.

It is advisable to create short videos for social media, but some platforms also allow longer videos. It is important to research what the limits are before uploading a video.

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"Top that On The Rocks has so much to offer! With excellent service and communication, clearly a professional company. Get ready for the next job."

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We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.