Getting Recruitment Video Made: 3 Powerful Strategies & Pricing

With a recruitment video from On The Rocks, you breathe new life into your company's unique story. This video is a perfect way to capture the essence of your business and clearly and powerfully convey the reasons why you excel in it.

Your partner in having a recruitment video made

Welcome to On The Rocks, your go-to expert for producing recruitment videos that make your business stand out. Having a recruitment video produced is an outstanding strategy to present your company to potential talent. These videos serve as a visually compelling tool to showcase the unique culture, values and opportunities within your company, and explain why your organisation is the perfect workplace for future employees.

IW Nederland

What is a recruitment video?

Gone are the days when companies relied solely on newspaper ads to recruit talent. In today's rapidly evolving digital age, the recruitment video has made its appearance as a powerful tool in the search for new employees. A recruitment video is essentially a short, dynamic video created with the aim of getting people excited about a career with your company. This innovative approach goes beyond simply displaying open positions; it provides an authentic and engaging insight into your organisation's culture, values, mission and vision. By portraying daily work life, the atmosphere and the people behind the company, a recruitment video becomes an engaging way to not only inform, but also inspire and encourage potential employees to take action and apply. It is a strategic step forward in attracting the right talent for your company.

Why is a recruitment video important?

A recruitment video is important because it is a powerful tool to reach and convince potential candidates to apply for a vacancy. It provides an opportunity to present the company and the job in a visually appealing way and give an idea of the working environment, culture and atmosphere within the company. 

A well-produced recruitment video can capture the interest of your target audience and help them get a better idea of what the job entails and what is expected of them. It can also help attract candidates who fit well with the company's organisational culture and values. In short, a recruitment video can animate and persuade, thereby attracting the right candidates.

How does your company stand out with a recruitment film?

A recruitment film can be a great way to give potential candidates a peek into the company's culture, working environment and employers' expectations. Through a deliberate plan of action, scripting, intuitive imagery and evocative dialogue, a recruitment film can tell the company's story and highlight the qualities that set them apart from other companies.


Video production by On The Rocks

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For companies that want to make strides. YSE places go-getters with companies and lets them grow that way. We were asked if we could make a video that could showcase their services in a high-profile way. The result: already 10+ new clients attracted with this video.

IW Nederland

IW is the training provider in electrical and installation engineering. We were given complete freedom to put IW's services on screen and what a result! Used as a brand movie and recruitment video,

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Fast - AFAS Live

Whether we could make a recap for Snelle's AFAS Live show, we call this a piece of art!

  • Expertise: from start-ups to multinationals.
  • See our diverse portfolio for inspiration.
  • Free consultation at our office.
  • Beyond film: also animation, sound design & voice-overs.
  • Sharp prices due to in-house equipment, film & audio studio.
have recruitment video made

What makes a good recruitment video?

A good recruitment video contains a catchy message that convinces the viewer to apply for the vacancy or show interest in the company. For this, it is important that a recruitment video looks professional and visually appealing. Images of the workplace, atmosphere and employees help give the viewer an idea of the work culture. 

In addition, the message should be conveyed clearly and concisely, without straying or distracting too much. It is also important that the video feels authentic, so viewers can see that the company is sincere in its intentions. For example, employees can be interviewed to give their experiences and opinions about the company. 

A recruitment video needs to be creative and stand out from other videos to grab the viewer's attention. Original music, unique storylines and effective image editing can help. Finally, every video should end with a clear call-to-action, encouraging viewers to apply for the vacancy or contact the company for more information.

What are the benefits of a recruitment video?

An effective recruitment video can help increase an organisation's brand awareness and can also show a positive image of the company's culture and working environment. In addition, your recruitment video can attract the attention of candidates who are a good match for your company, strengthening the applicant pool and increasing the chances of finding ideal candidates. A job video can save time and resources that would otherwise be spent on traditional recruitment methods, such as organising job interviews.

In doing so, a recruitment video can showcase the company culture and work atmosphere, which can contribute to a better match between the company and the employee. In addition, it increases employee engagement: A recruitment video can also increase the engagement of current employees by giving them a chance to shine in the video and see how their workplace is presented.

How can a recruitment video help your company with employer branding?

A recruitment video is crucial for your company's employer branding by profiling it as an attractive place to work. It highlights your company's unique core values and differentiators from the competition. Such a video offers a glimpse into the daily dynamics and culture, giving potential employees a realistic picture of their possible future work environment. This helps them assess whether they see themselves fitting into your organisation.

At the same time, a recruitment video increases the engagement of current employees by making them an active part of the creative process and showing them in the video. This promotes team spirit and connection. In addition, sharing widely via social media makes your company visible to potential talent who are not yet familiar with your organisation. An effectively deployed recruitment video thus not only attracts new candidates but also strengthens the motivation and loyalty of current employees.


The cost of having a recruitment video made

There are several factors that determine what a good recruitment video costs. Factors that go into your recruitment video include; the length of the video, the style of the video and the number of actors involved in the video. Our videos are custom-made, so together we look at the best way to recruit new staff. Curious about our prices and approach? Request a quote for your job video today.

Clients aka friends.



Frequently asked questions

A recruitment video helps attract potential employees and improve your employer branding. It is an effective way to promote your organisation and recruit potential applicants.

Some factors that are important when making your recruitment video or recruitment video are: the script, images and sound, the voice-over and putting the right people in the right place.

Some factors that are important when making your recruitment video or recruitment video are: the script, images and sound, the voice-over and putting the right people in the right place.

We work with experienced video producers who specialise in video marketing. They make sure your videos stand out and reach the desired target audience. We can also use drone footage to make your video stand out.

Yes, you certainly can. An employer branding video is an ideal way to promote your organisation and attract job applicants. By portraying your organisation in a creative way, you also improve the overall awareness of your brand.

Yes, you can. But it is important to ensure that the video remains relevant to the specific job you want to recruit for. We therefore recommend having a video made for each job you want to recruit for.

The cost depends on several factors, such as the duration of the video and the complexity of the concept. We are happy to provide a customised quote for your recruitment video.

You can share your recruitment video on different channels, such as your website and social media channels like Facebook and Instagram. You can also use the video in job applications to give potential employees a good idea of your organisation.

Request a no-obligation quote.


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We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.



"Top that On The Rocks has so much to offer! With excellent service and communication, clearly a professional company. Get ready for the next job."

Bram Kling - Surfing Sommelier

We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.