Featured snippet

A featured snippet is a special type of search result that appears at the top of organic search engine results is displayed. This particular result provides users with a direct answer to their query without actually having to visit the website. It is like a "quick answer" that Google and other search engines present to the user experience improve.

Getting this search result can be hugely valuable for website owners. Because it appears at the top of search results, also known as 'position zero', it can increase a website's visibility and generate more traffic. To qualify for a featured snippet, it is important to have high-quality content to create content that directly answers frequently asked questions in your industry. Also, the right HTML structure with clear titles and intermediate headings a crucial role in getting this. 

While a featured snippet offers many advantages, it is important to note that search engines automatically determine which pages qualify for it. So there is no guaranteed way to get this special search result. Optimising your content and closely monitoring SEO best practices, however, can significantly increase your chances of getting such a coveted spot.