Dwell Time

Dwell time refers to the amount of time a user spends on a particular web page before returning to the search engine results. This factor can be used by search engines such as Google are used to determine the relevance and value of a page. In fact, a longer dwell time may indicate that the user's content found valuable or relevant, while a short dwell time may suggest the opposite.

A long dwell time may be an indication of good user experience, relevant content and a clear structure of your webpage. To optimise dwell time, it is crucial to ensure high-quality, relevant and engaging content that visitors want to read or view. Also, the readability and the design of your website play a role in this. It is advisable to integrate multimedia such as images, videos and infographics, as this can encourage visitors to stay longer on your page.

However, while dwell time can provide valuable insight into how visitors interact with your site, it is important to remember that it is only one of many factors search engines use to determine a website's ranking. There should be a balanced approach that includes other SEO-aspects are considered to ensure the overall success of your website.