Canonical URL

A canonical URL is a web address chosen by website owners to give priority when indexed by search engines such as Google. It is used to avoid duplicate content issues, a common problem that can lead to confusion for search engines and may ultimately ensure lower pagerank.

Using a canonical URL is especially important when multiple URLs of a website contain the same or very similar content. By designating one URL as the "main" version, this helps search engines understand which version of a page has priority and should be displayed in search results. This increases the likelihood of double content reduced and the seo value of the site optimised.

Implementation of the canonical tag is an essential part of the on page seo strategy for websites. By clearly indicating which pages have priority, you ensure better structure and understanding by search engines, which ultimately leads to higher domain authority and better visibility in organic search results.