Description Tag

The description tag is an HTML element that provides a short summary of the content of a web page. It is an essential part of SEO because it gives a first impression to potential visitors in the search engine results. Although the description tag does not directly affect the search engine ranking, it plays a crucial role in click-through rate (CTR).

When a user enters a query in a search engine, the description tag among title of the page in search results. A well-written meta description can convince the user to click on your website's link instead of a competitor's. So it is important to make sure this description is relevant, convincing and attractive. In addition, it should include the most important keywords contain what you want the page to be ranked for, without switching to keywords spam.

It is recommended that the description tag limit descriptions to around 150-160 characters, as longer descriptions may be truncated in search results. Using relevant keywords and powerful call-to-actions in the description can help increase the visibility and relevance of your website and encourage potential visitors to click through.