Content canon

A content cannon is a strategic approach involving a large amount of qualitative content is produced and published in a short period of time. The aim is to improve the authority and visibility of a website quickly by offering valuable information on a consistent basis. This tactic can be particularly effective when launching new websites, products or services.

Deploying a content cannon does not mean creating content haphazardly. Each publication should be carefully planned and should be in line with the overall online marketing strategy of the brand. It is essential to research relevant long-tail keywords and integrate them into articles, videos and other content forms. This increases the chances of this content ranking high in the organic results from search engines as Google.

While a content canon strategy can be intensive in terms of production and management, the benefits can be significant. Websites that regularly publish fresh and relevant content tend to rank higher in search engines, more backlinks generate and build a more loyal audience. However, quality should never be sacrificed for quantity. It is crucial that every content piece produced adds value and the user experience improved.