Bridge Page

A bridge page, sometimes also referred to as a 'doorway page' or 'gateway page', is a web page created specifically to direct search engine visitors to another, often more relevant or commercial, page on the website. Although bridge pages used to be a popular SEO tactic, they are now often seen as a form of black hat SEO because they do not always provide valuable content for the user.

A feature of a bridge page is that it is often optimised for specific keywords or search queries, but the content is sparse or of low quality. The primary function of these pages is to capture traffic and quickly redirect visitors without providing real value or relevant information. Using these kinds of tactics can lead to poor user experience, which may ultimately have a negative impact on the domain authority and ranking in search engines.

Search engines such as Google have sophisticated algorithms and penalise websites that use such deceptive practices. So it is essential to focus on providing high-quality and relevant content for users rather than trying to manipulate the system with techniques such as bridge pages. User trust and positive interaction with the website should always be at the forefront of any SEO strategy.