Breadcrumb

When we talk about the navigation of a website, a breadcrumb an essential tool that helps users determine their location within a website. It acts as a kind of table of contents, allowing users to easily return to previous pages.

In the context of SEO the breadcrumb plays a crucial role in improving the user experience. A clear and effective breadcrumb can help reduce bounce rate and increasing the time users spend on the site. Moreover, it contributes to optimised internal link structure, which can be beneficial for the search engine ranking of a website.

Another advantage of breadcrumbs is that they are often displayed in the rich snippets of search engine results. This can improve your website's visibility in Google Search improve and give users a clearer picture of the structure of your site before they click on it. For webmasters and online marketers it is essential to understand how breadcrumbs can be effectively implemented for both navigation and SEO purposes.