Anchor text

The anchor text, is the visible, clickable text in a hyperlink. It is a fundamental part of SEO and directly affects link building strategy and how search engines interpret a website's content. For example, an anchor text like "click here" is less informative than "more about SEO techniques".

The correct use of anchor texts can increase the page authority and the relevance of a website in the eyes of search engines such as Google increase. They provide additional context about the target page being linked to, which helps improve the organic results. It is also essential to have a natural mix of anchor texts to avoid being penalised for over-optimisation.

However, it is important to be careful when using exact keyword match anchor texts. Excessive use of these can be caused by search engines are seen as keywords spam, which can lead to a drop in search results. Instead, it is recommended to use a variety of anchor texts, including brand names, generic terms, and natural phrases, to create a balanced and organic linkjuice create.