Alt tag

The alt tag, is an important part of website optimisation and contributes to both user experience as SEO value. This text is intended to provide a description of an image for those situations where the image itself cannot be displayed. This is crucial for accessibility, especially for visually impaired users using screen readers.

A well-optimised alt tag contributes to the organic results of a website, because search engines such as Google use this text to understand image content. In the absence of a relevant alt tag, a website misses the opportunity to rank better in the image results of search engines. This means that in addition to standard SEO optimisations, such as keyword optimisation and building backlinks, it is also important to pay attention to elements such as alt tags.

When writing alt tags, it is important to be both concise and descriptive. The aim is to describe the image in a few words without overusing keywords spam. A natural and accurate description ensures a better user experience and avoids possible penalties from search engines.