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Getting Shortform Content Made: Top 3 Inspiring Videos at On The Rocks

With a shortform video from On The Rocks, you convey your company's story. It tells what you do and why you are good at it in a way that really gets in.

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We are your partner having content created in shortform

Welcome to On The Rocks, where we embrace the power of short-form video content to enhance your marketing strategies. With our expertise, we help you create engaging, effective and viral video content that fits the needs of your organisation and your target audience. Discover how short-form video content can take your brand to the next level and make an impact across platforms. 

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What is short-form video content?

Having shortform content created is the trend in the online world - quick, catchy 15- to 60-second videos, perfect for social media. These compact videos are made to grab immediate attention in the fast-moving online culture. They are short, powerful and super effective.

The benefits? They are huge! Short-form videos are perfect for getting your message across quickly, increasing your brand awareness and boosting engagement. In the busy online marketing world, they provide a quick and impactful connection with your target audience.

A successful short-form video strategy requires a mix of creativity and smart planning. Collaborating with talented content creators and using smart SEO strategies are key to getting the most out of this content. A clear script and smart content strategies are indispensable to really stand out. In the dynamic world of online marketing, short-form video can take your brand to the next level.

How can you get attractive shortform video content created?

The art of creating engaging short-form video content lies in a combination of catchy visuals, creative storytelling, and delivering valuable content in a short time frame. These elements together ensure that your viewers remain captivated and have an impressive experience.

To create top-notch short-form content, using the right technology and platforms is crucial. Consider user-friendly tools for producing and editing short videos. Also, keep experimenting with different formats and styles; this will help you find the perfect approach that resonates with your target audience.

Platforms like TikTok, Instagram Reels, and YouTube Shorts are ideal for creating and sharing your short-form content. In addition, more and more new platforms are emerging, offering interesting opportunities for 2024 and beyond. By leveraging these tools, you can deliver your content in a dynamic and engaging way, tailored precisely to your target audience's preferences. With this approach, you are guaranteed to create engaging and effective short-form video content that moves your brand forward.

Why is short-form video content important for marketing?

Short-form video content is a gamechanger in the fast-changing world of digital marketing. It offers a unique opportunity to grab the attention of your target audience instantly and, if deployed properly, it can improve brand awareness, increase engagement and build strong relationships with potential customers.

By regularly sharing valuable and relevant short-form videos, you can position your brand as an authority in your industry, which not only increases credibility but also enables new collaborations and growth.

Another crucial aspect is the viral potential of short-form video content, allowing it to spread quickly across different platforms and significantly increase your brand's visibility. The versatility of this content form makes it possible to spread your message effectively, regardless of the chosen platform.

In an age where viewers' attention spans are getting shorter and shorter, short, powerful videos are a smart strategy. In short, short-form video content is an essential part of modern marketing strategies, especially for companies looking to grow and connect with a young, dynamic audience.

How our team makes your short content a success

At On The Rocks, we combine your vision with our fresh perspective and experience in creating catchy short-form content. We are passionate about creating unique videos that capture the essence of your business in short, engaging pieces. Our approach is modern, dynamic and perfectly tailored to the current trend of quickly digestible videos.

Take a look at our portfolio and discover our versatility, from energetic short videos to in-depth corporate promotions. Every project we tackle receives our full attention and creativity.

Our experience enables us to turn your message into short, powerful videos that appeal to your target audience. We understand the challenges of businesses in the Netherlands and strive to capture the essence of your brand in a way that makes a real impact with each video.

Want to know more or are you curious about what we can do for you? Feel free to contact us. We are here to create short-form content that tells your story authentically, engagingly and effectively.

Our working method

At On The Rocks, we strive to create content that is not only seen, but also leaves a lasting impression. How we do this?

1. Opinion

What do you want to tell, who do you want to reach and how should it come across to the viewer? We will give you appropriate advice.

Using visual examples, mood boards and inspirational stories, we come up with a concept that fully connects with your target audience.

The content on paper. This is where everything comes together and production starts.

Three, two, one... ACTION! Our video crew gets to work creating your short-form content. This is where all the preparation comes together.

The material is assembled and processed.

With your feedback, we will dot the i's and cross the t's. 

having shortform content created

CASES

Video productions by On The Rocks

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YSE

For companies that want to make strides. YSE places go-getters with companies and lets them grow that way. We were asked if we could make a video that could showcase their services in a high-profile way. The result: already 10+ new clients attracted with this video.

IW Nederland

IW is the training provider in electrical and installation engineering. We were given complete freedom to put IW's services on screen and what a result! Used as a brand movie and recruitment video,

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Fast - AFAS Live

Whether we could make a recap for Snelle's AFAS Live show, we call this a piece of art!

  • Expertise: from start-ups to multinationals.
  • See our diverse portfolio for inspiration.
  • Free consultation at our office.
  • Beyond film: also animation, sound design & voice-overs.
  • Sharp prices due to in-house equipment, film & audio studio.
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How can short-form video content contribute to your organisation?

In the world of marketing, short-form video content is a real game-changer for organisations. These short but powerful videos offer the chance to connect with your target audience directly and in an engaging way. By cleverly deploying this dynamic form of content, you can significantly increase the effectiveness of your marketing campaigns, which in turn leads to the growth of your organisation.

Specifically on LinkedIn, the platform for professionals, short-form video content can play a big role. Use it to showcase your expertise, reach new customers and partners and increase engagement with your brand. By regularly sharing valuable and short videos, you can expand your professional network and create new business opportunities.

With the rising popularity of videos on social media, it's time to let the power of shortform video content make an impact. By strategically leveraging the opportunities offered by different platforms, your organisation can stand out and make a lasting impact in the digital world. With short-form video, you put your brand on the map in a way that is both fresh and effective.

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How can you deploy short-form video content effectively in 2024?

In 2024, having shortform content created is essential for reaching a wide audience, increasing engagement and boosting brand awareness. By using platforms such as TikTok, Instagram Reels and YouTube Shorts, companies and content creators can effectively convey their message in short, catchy videos. It is important to be creative and innovative when creating these videos to capture and hold viewers' attention. With the audience's attention span getting shorter and shorter, it is necessary to get to the heart of the message quickly and present it in an engaging way. By regularly producing new, relevant and high-quality short-form video content, brands and individuals can build a loyal and engaged follower base. 

Clients aka friends.

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FAQ

Frequently asked questions

Shortform content refers to short videos which are optimised for different platforms as TikTok, Instagram Reels, and LinkedIn. This type of content is often in 60-seconds or less and is used for video marketing and SEO.

Shortform content is crucial in 2024 because of the growing popularity of short social media videos. By create content that fits within short-form video content trend, benefit you of the viral nature of these videos and position yourself as a expert in terms of online marketing.

If you need to create content that is optimised for short-form video content, it is advisable to work with content creators. They specialise in creating short videos and can help you develop strategies to maximise video marketing.

For shortform content, you can use platforms such as TikTok, Instagram Reels, YouTube Shorts, and LinkedIn. These platform and allow users to share short, quick and catchy content with their followers. By using these platforms, companies and individuals can build their brand, expand their reach and generate engagement with their target audience. With the growing popularity of shortform content, it is important to use these platforms as part of an effective social media strategy. 

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We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.

 

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We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.