Facebook ad video.
All about the best video ads for 2024

With a catchy Facebook ad video from On The Rocks, you put your business in the spotlight. Show what you do and why you excel at it, in a way that grabs attention and stays with your audience on Facebook. 

Play Video
Play Video

We are your partner in having a facebook ad video made

With a catchy Facebook ad video from On The Rocks, you put your business in the spotlight. Show what you do and why you excel at it, in a way that grabs attention and stays with your audience on Facebook. 

facebook ad video

How do I create an effective Facebook ad video?

We know that the optimal dimensions are crucial to get your message across effectively. The ideal dimensions? Those are 1280 x 720 pixels for a 16:9 aspect ratio, or a square 1080 x 1080 pixels for a 1:1 aspect ratio. But that's just the start.

We recommend keeping a video no longer than 15 seconds so that your message comes across immediately and clearly. Also remember that many Facebook users watch videos without sound, so adding subtitles is a smart move to get your message across.

As for the type of ad, that's where customisation comes in. Whether it's pre-roll, mid-roll, post-roll, in-stream ads, sponsored content or display ads, it all depends on your target audience, your message and your budget. Our strategy is to test different types of ads to see what resonates best with your specific target audience.

At On The Rocks Media, we understand that every campaign is unique. That's why we work closely together to determine which type of ad is best suited for your business. Let's discover together how best to tell your story on Facebook

How can I optimise my video content for viewers?

At On The Rocks, we give your video content a touch of rock 'n' roll to captivate viewers from start to finish. Think flashy, intriguing titles and subtitles that not only grab attention but also give a taste of what's to come. In the world of fast-paced content, short, powerful videos are king, so we keep it short and sweet, straight to the point.

Quality? We don't turn our hand to that. We make sure every video looks like it was made by the pros, so that your viewers come back for more again and again. And hey, feedback is like music to our ears. We listen to what your audience is saying and adjust our creations accordingly, so that your videos continue to rock in the world of online content. At On The Rocks, it's all about continuous improvement, to make sure your videos always manage to touch the audience.

How can I generate more likes and leads with my Facebook ad video?

Make sure your videos are not only attention-grabbing, but also genuinely relevant and interesting to your target audience. You want people to be inspired and want to know more about your brand.

Quality matters: clear picture and sound make a world of difference. Don't forget subtitles, so that your message comes across even if the video is viewed without sound. A clear call-to-action is essential - let your viewers know what they can do next, whether that is make a purchase or share your video.

Smart targeting is the key to success. Make sure your videos are shown to people who are genuinely interested in what you have to offer. Use targeting options such as demographics, interests and behaviour to get your ads to the right audience.

By following these guidelines and continuously testing and adjusting your video content and targeting strategies, you will generate more likes and leads with your Facebook video ads. At On The Rocks, we are happy to help you perfect these strategies and ensure continued success

How our team makes your facebook ad video a success

At On The Rocks, we master the art of creating catchy Facebook ad videos. Your vision, mixed with our fresh perspective and experience, results in short-form videos that tell your brand story succinctly but powerfully. Our style is modern, dynamic and totally in line with the trend of quick-to-consume content.

Dive into our portfolio and discover the versatility of our work, from energetic short clips to in-depth corporate promotions. We give every project our full attention and creative touch.

We specialise in translating your message into concise videos that resonate perfectly with your target audience on Facebook. We know the challenges Dutch companies face and are committed to capturing your brand's unique qualities in content that really impresses.

Ready to take your Facebook ad strategy to the next level? Get in touch with On The Rocks. We are ready to create short-form video content that tells your story in an authentic, engaging and effective way.

Our working method

At On The Rocks, we strive to create content that is not only seen, but also leaves a lasting impression. How we do this?

1. Opinion

What do you want to tell, who do you want to reach and how should it come across to the viewer? We will give you appropriate advice.

Using visual examples, mood boards and inspirational stories, we come up with a concept that fully connects with your target audience.

The content on paper. This is where everything comes together and production starts.

Three, two, one... ACTION! Our video crew gets to work creating your short-form content. This is where all the preparation comes together.

The material is assembled and processed.

With your feedback, we will dot the i's and cross the t's. 


Video productions by On The Rocks

Play Video


For companies that want to make strides. YSE places go-getters with companies and lets them grow that way. We were asked if we could make a video that could showcase their services in a high-profile way. The result: already 10+ new clients attracted with this video.

IW Nederland

IW is the training provider in electrical and installation engineering. We were given complete freedom to put IW's services on screen and what a result! Used as a brand movie and recruitment video,

Play Video
Play Video
Fast - AFAS Live

Whether we could make a recap for Snelle's AFAS Live show, we call this a piece of art!

  • Expertise: from start-ups to multinationals.
  • See our diverse portfolio for inspiration.
  • Free consultation at our office.
  • Beyond film: also animation, sound design & voice-overs.
  • Sharp prices due to in-house equipment, film & audio studio.

What aspects are important when creating an effective video ad?

At On The Rocks, we know that choosing the right format and length for your video ads is essential, and it all depends on your goals, platform and target audience. Let's dive into the world of social media video formats:

For Instagram, it is totally hip to use square (1:1) or vertical (4:5) videos. Think snappy content, between 15 and 30 seconds, that gets your message across quickly and stylishly.

On Facebook, you rock best with landscape videos (16:9). Here, you can play a bit more with the length, from a quick 15 seconds to a more elaborate 2-minute video.

And then YouTube, the stage for landscape videos (16:9) where you can really stand out. Whether you opt for a short and powerful 15-second message or a more elaborate minute-long video, what matters is that your story resonates.

OTR - Q3 - Web Quality-26

How can I generate conversion with my video ad?

At On The Rocks, we know that generating conversions with video ads is a mix of art and science. First of all, make sure your targeting is spot-on. We target your videos to the perfect audience, so that the people watching are actually interested in what you have to offer.

Then the magic of a catchy call-to-action (CTA). We put that at the end of your video, a clear and enticing invitation to take action - whether that's buying your product, visiting your website, or signing up for a newsletter.

The landing page should also be in harmony with your video ad. We make sure the transition is as smooth as a rock ballad, effortlessly enticing the viewer into action.

And why not add a little interactivity? Clickable links, polls, surveys - they make your video lively and engaging, and increase the chances of conversion.

Finally, at On The Rocks, we love to experiment. We test different versions of your video and CTA, analyse what works best and fine-tune your strategy for maximum impact.

Clients aka friends.



Frequently asked questions

A Facebook ad video is a video ad used to convey a message through Facebook. It is a way to advertise and reach the target audience through the Facebook platform.

You can advertise through Facebook by creating an ad account and uploading your ad. You can create different types of ads, including video ads, image ads and text ads.

Instagram Stories ads are ads that are displayed among users' Instagram Stories. This is a way to reach target audiences on Instagram.

Views are the number of times your ad was seen by people. It is an important metric to assess the performance of your video ad.

Offers are discount coupons or other promotional codes that you can add to your ad. This makes it easier to get your target audience to take action.

You can create different types of ads on Facebook, including video ads, image ads and text ads.

It is recommended to create short videos. Usually, videos 10 to 15 seconds long are best to tell your story and grab the viewers' attention.

You can target your ad and set which audience will see your ad. This way, you can better target the ad to the people who are interested in your company or product.

The aspect ratio for Facebook ad videos is 16:9 or 1:1 (square) for ads displayed in the news feed. For ads in the right-hand column, the 1:1 ratio is recommended.

Several tools can help you create your Facebook ad video, including Canva, Adobe Premiere Pro, and Animoto.

Request a no-obligation quote.


Fill in the form or contact Bram van Roosmalen directly

We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.



"Top that On The Rocks has so much to offer! With excellent service and communication, clearly a professional company. Get ready for the next job."

Bram Kling - Surfing Sommelier

We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.