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Community marketing,
We connect the best brands with their target audience

Community Marketing is the proven way for exponential growth and builds long-term relationships. At On The Rocks, we'll show you how.

Your community marketing start at On The Rocks

Want to differentiate your brand with powerful community marketing? At On The Rocks Media, we are masters at creating engaging communities that effectively convey your message. Our creative approach and professional execution ensure that your story is not only heard, but also makes a lasting impression. We build an environment where customer interaction and engagement are key. Are you ready to transform your brand with a loyal, active community? Let's make it happen!

Community marketing

How do you build a community?

Tips for building a strong community

Building a strong community is crucial for any business or organisation, essential for loyalty, engagement and growth. Actively listen to your target audience to understand their needs, use open-ended questions and feedback sessions, and be flexible in adjustments. A positive, inclusive atmosphere where everyone feels welcome is fundamental. Communication is key; keep your community informed with regular updates and encourage interaction through discussions, competitions, or projects.

Authenticity and sincerity are indispensable. Show your commitment and appreciation for their input. Through these approaches, your community can not only grow but flourish, leading to mutual success. Creating such an environment requires commitment and attention, but the rewards in the form of a loyal and active community are more than worth it. With these strategies, you will lay the foundation for a strong, interactive community.

How do you choose the right content for your community?

Successfully engaging your community depends on choosing the right content. Start with a deep understanding of your target audience: know their interests and needs. Then identify themes that resonate and provoke discussion.

Experiment with various content forms, such as photos, videos and blogs, to see what resonates best. Listen carefully to your community; likes, comments and shares indicate which content is preferred. This feedback is crucial for fine-tuning your strategy.

Ensure consistency in your posts and stay relevant to your audience. Regularly enrich your content strategy with new, inspiring ideas to keep engagement high. It is the key to growing and thriving your community through carefully selected content.

How do you ensure interaction within the community?

A vibrant community thrives on interaction. Creating an environment that encourages communication, idea sharing and support is crucial. Start by establishing an open, inclusive atmosphere where everyone feels heard. Encourage active participation by welcoming questions, opinions and feedback, leading to enriching discussions.

Regularly organised interactive events such as webinars or workshops bring members together and facilitate engaging conversations. Recognising active contributions with badges or gifts keeps motivation high and strengthens community bonding.

Essential is also your own involvement; showing active participation and responsiveness leads by example. Thus, you encourage others to increase their interaction, contributing to a thriving community. To sum up: a welcoming environment, stimulating activities and mutual recognition are the keys to success.

Gen Z Marketing

Why is community management important?

Community management is incredibly important in the modern world of online interaction and social media. Creating and maintaining a strong online community is crucial to the success of brands and organisations. Not only does community management enable companies to build a loyal customer base, but it also provides the opportunity to build deep relationships with customers and engage them with the brand. By actively listening to feedback and responding to questions and complaints, community management can significantly improve a brand's reputation. Moreover, creating an online community can provide a platform for customers to interact and share their experiences, giving them a sense of belonging and engagement. This can lead to valuable word-of-mouth and positive recommendations. 

CASES

Community marketing at On The Rocks

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Crotona Clothing

At On The Rocks, we developed 360-degree branding for Crotona. From the start, we took on the role of dedicated marketing partner, not limiting ourselves to one aspect. Crotona Clothing has become a sub-label under Crotona. 

Crotona Aftermovie

FOMO is what we want to create after watching our aftermovie. 

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Crotona Radio

50 episodes in Corona time to stay in touch with the community.

  • Expertise: from start-ups to multinationals.
  • See our diverse portfolio for inspiration.
  • Free consultation at our office.
  • Beyond film: also animation, sound design & voice-overs.
  • Sharp prices due to in-house equipment, film & audio studio.
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have promotional video made

How do you promote your community through social media?

How do you build an online community?

An online community is a perfect way to bring together people with similar interests and passions. But where should you start? First, it is important to have a clear goal in mind and know which target group you want to appeal to. Next, you need to choose a platform suitable for your community, such as a forum, Facebook group or Discord server. Make sure you regularly post interesting and relevant content to attract members and keep them engaged.

It is also crucial to be active in your community; respond to posts, ask questions and encourage discussions. Don't forget to promote your community on social media and other channels. Offer value to your members through exclusive content, events and competitions. Finally, be patient. Building an online community takes time and commitment. But with the right strategy and dedication, you can create a thriving community where people feel at home and like coming back.

make a promotional video

How can community marketing help you achieve your goals?

How does community marketing increase conversions?

Community marketing is a powerful tool to generate more conversion for your business. By creating an engaged community of customers, ambassadors and fans, you can build valuable relationships. This engagement makes people feel connected to your brand and more inclined to make a purchase. By providing valuable content, answering questions and facilitating interaction within the community, you ensure that your target audience feels valued and your company stays top of mind. 

Moreover, community marketing can lead to word-of-mouth advertising, which is a powerful form of promotion. Satisfied customers will share their positive experiences with their own network, reaching more potential customers. Building a strong community requires time and effort, but the results are well worth it.

How does community marketing increase engagement with your target audience?

Community marketing is a powerful strategy that can increase engagement with your target audience. By creating a community around your brand or product, you give people the opportunity to connect with each other and share their experiences. This creates a sense of belonging and strengthens the bond between your brand and consumers. 

Moreover, community marketing allows you to communicate directly with your target audience and gather feedback. By listening to the needs and wants of your community, you can better tailor your products and services to demand. Community marketing gives you the tools to engage your customers and make them feel like they are part of something special.

Why is feedback from influencers within the community important?

Feedback from influencers within the community is incredibly important. These influential individuals work hard to inspire and motivate their followers. They have a large reach and therefore they can have a positive impact on the community.

When these influencers provide feedback, it is invaluable. It allows us to improve our products and services based on their experiences and insights. Their feedback helps us grow and evolve as a brand. Moreover, it helps strengthen our relationship with the community.

How do you find potential ambassadors within your community?

Finding potential ambassadors within your community can be a challenging but rewarding task. Fortunately, there are several strategies you can use to identify and engage with these key individuals. First of all, it is essential to actively participate in events and meetings in your community. By showing your face, you can meet potential ambassadors and talk to them personally about your mission and vision.

It is also important to keep a close eye on social media. Look at who others within your community are following and engaging with. These individuals can also be potential ambassadors. Remember to harness the power of word-of-mouth and ask current ambassadors for recommendations. They often know people who may also be interested in promoting your message. Stay proactive and driven in your search for potential ambassadors. Their support can make a huge difference in the growth and impact of your initiative.

Clients aka friends.

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FAQ

Frequently asked questions

Community marketing is a marketing strategy that focuses on building and engaging a specific community of like-minded people. The aim is to build a strong bond with the target audience and foster interactions that can ultimately lead to increasing brand awareness, generating new customers and boosting conversions.

Community marketing can be effectively applied by building and managing an online community where like-minded people come together. It involves creating valuable content, providing interactive opportunities and providing regular updates to the community. In addition, it is important to know and understand the target audience well so that the marketing strategy matches their needs and interests.

Community building refers to the process of establishing and developing a community of like-minded people. It is about creating a space where people with similar interests, values or goals can come together, have interactions and feel connected. The ultimate goal of community building is to create and maintain a strong and engaged community.

An online community is a virtual space where like-minded individuals come together to communicate, share and engage on topics that interest them. This can be achieved through forums, social media groups, blogs, newsletters and other online platforms. An online community provides the opportunity for interaction and relationship building, even if members are in different locations.

A community manager is responsible for managing and growing a particular community. They are responsible for creating and sharing valuable content, facilitating interactions between members, monitoring the community and ensuring a positive and engaging community experience. A good community manager understands the needs and interests of the target audience and can translate this into effective marketing strategies.

Community marketing offers several benefits. First, it enables brands and organisations to build a strong and engaged community, allowing them to build a loyal customer base. Second, community marketing offers the opportunity to gain valuable insights about the needs and interests of the target audience. Finally, community marketing enables brands and organisations to boost word-of-mouth and use influencer marketing effectively.

To engage influencers within a community, it is important to first get to know and understand the community well. Identify relevant influencers who are already involved in the community or who align with its values and goals. Then offer collaboration opportunities of interest to these influencers, such as sharing exclusive content, participating in events or promoting the brand or organisation. It is also essential to invest in building relationships with influencers and addressing them appropriately.

Community marketing can contribute to innovation within a brand or organisation by enabling direct interaction and engagement with its target audience. By gathering feedback, exchanging ideas and collaborating with the community at an early stage, brands and organisations can gain valuable insights and ideas for product development, improvements and new initiatives. Engaging the community as co-creators can lead to unique and successful innovations.

Setting up a successful community marketing strategy involves several steps. First, it is important to thoroughly ground the target audience and understand their needs and interests. Next, an online community should be set up where like-minded people can come together and have interactions. A good community manager should be appointed to manage and grow the community. Finally, it is essential to create valuable content, encourage interactions and provide regular updates to the community.

Community marketing can play a valuable role in e-commerce. Building an engaged community around a brand or product can lead to increased trust and loyalty among consumers, making them more likely to make purchases. A strong community can also act as a powerful marketing tool, where word-of-mouth and product recommendations can lead to more conversions. In addition, a community also provides valuable feedback and insights that can help improve offerings and address customer needs.

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We will contact you within 24 hours, in which we will discuss all your requirements and be able to send you a no-obligation proposal that suits you completely.