Algorithm

A algorithm in the context of search engines refers to the complex set of rules and procedures used to rank web pages based on relevance to particular search queries. In the world of online marketing and SEO, this is the backbone by which search engines such as Google determine which pages are at the top of the organic results are displayed.

Understanding search engine algorithms is crucial for anyone involved in website optimisation. Because these algorithms are regularly updated in the form of updates (think of the well-known Penguin update), it is important to keep abreast of the latest changes. This ensures that a website complies with best practices and avoids potential penalties that could affect the SEO value may reduce.

However, it is essential to remember that algorithms are primarily aimed at improving the user experience. They are designed to present the most relevant and valuable content to searchers. So, instead of trying to "beat" the algorithm, the best strategy for online marketers and website owners to focus on providing quality and relevant content for their target audience.