Topicality

Topicality refers to the freshness and relevance of information on a website. In a rapidly evolving digital world, keeping a website's content up-to-date is essential to remain relevant to visitors.

Maintaining the timeliness of a website is not only important for the user experience but also for SEO value. Search engines as Google value websites that regularly update their content higher than those that do not. This means that websites that regularly refresh their content have a better chance of ranking higher in the organic results. Moreover, fresh and relevant content makes visitors stay longer on a website, which increases the dwell time for the better.

For website owners and online marketers it is therefore essential to have a strategy for regularly updating content. This can include following industry news, regularly publishing blog articles, or updating existing pages with the latest information. By being proactive in maintaining timeliness, websites provide better user experience and optimise their SEO efforts.