10 Characteristics Gen Z vs Millennials:
Unravel the Generation Gap

Bring your brand's story to life with a Gen Z vs Millennials Marketing video from On The Rocks, focusing on the unique needs of both generations. 
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Are you ready to Generation Z understand and achieve?

Ah, Feature Gen Z! The future-makers, born in a digital age, with smartphones in hand and a world of information at their fingertips. This generation, navigating between 1997 and 2012, is like no other. They have unique needs, driven by values that might surprise previous generations. At On The Rocks, we understand this dynamic and are ready to help you respond to this generation with appropriate video content. We create engaging and relevant videos that perfectly resonate with Gen Z's lifestyle and values, allowing your brand to connect with this influential audience in an authentic way. 

Why is it important to reach Generation Z?

In today's digital world, reaching Generation Z, the youngest and most technologically proficient generation, is essential for businesses. This generation, born between 1997 and 2012, has significant purchasing power and is a unique demographic. On The Rocks Media understands that Gen Z are not only consumers, but also trendsetters and future leaders.

Characteristics Gen Z are that they are distinguished by their commitment to authenticity, diversity and inclusion. They expect more from brands than just products; they seek meaningful stories and experiences that resonate with their ideals. Their influence ranges from shaping consumer patterns to driving trends on social media and driving social change.

Effective marketing to Gen Z requires more than traditional approaches; it requires a deep understanding of their world and creating authentic, impactful campaigns. This generation demands transparency and creativity and chooses brands committed to social change.

For Dutch companies, it is crucial to understand Gen Z's digital preferences and lifestyle, as their expectations determine current and future market trends. By catering to their language and values, companies can not only capture their attention but also build a loyal customer base.

On The Rocks Media is dedicated to leading companies in the creative and digital landscape of Gen Z, working together to shape the future and embrace this influential generation

Gen Z Marketing

In short, understanding the characteristics of Gen Z and recognising the differences with Millennials is essential for attracting and retaining Gen Z as customers and employees. By responding to their needs and values, and engaging in authentic and valuable interactions with them, we as entrepreneurs and marketers can engage and inspire Gen Z'ers.

Characteristics Gen Z and how are they different from Millennials?

As marketers and entrepreneurs, it is important to understand the characteristics Gen Z and recognise the differences from Millennials. Generation Z, also known as Gen Z, consists of individuals born between 1997 and 2012. This new generation has unique needs and values that differ from their predecessors.

One of the striking characteristics Gen Z has is their desire for personal contact. They value face-to-face interactions and value authenticity and sincerity in human relationships. This preference makes it crucial for marketers to find ways to connect with Gen Z in an authentic way. 

In addition, it is important to understand that Generation Z has grown up in a world characterised by uncertainty and constant change. As a result, they have learned to be flexible and resilient in dealing with challenges. Gen Z'ers are not afraid to work hard and will give their all to achieve their goals. This trait makes them valuable employees and entrepreneurs.

As an entrepreneur, it is essential to understand how the needs of Generation Z differ from those of other generations. Gen Z'ers value social commitment and sustainability. They want to buy products that are in line with their values and are open to brands that have a positive impact on the world. This makes it important for companies to integrate sustainability and social engagement into their business model to win Gen Z's interest and loyalty.

What are Generation Z's expectations and how can we meet them?

Generation Z, our sparkling stars of the future, are growing up in an age where technology and social change are happening at a rapid pace. Every day, innovations and new ideas fly around their ears via all social media channels. This generation, with their finger tightly on the digital pulse, expects organisations not only to keep up, but to be ahead.

At On The Rocks Media, we understand that if you want to reach this energetic generation, you need to understand their world. They hugely value the opinion of their peers, and are often advised by friends or acquaintances. So, if your product or service is not genuine and of high quality, you will quickly fall through. Transparency and authenticity are not only desirable, but essential.

We recognise the importance of providing space for their creativity and innovation. Gen Z does not want to work just to work; they look for opportunities to express themselves and contribute to something bigger than themselves. It is up to us to provide them with a stage where their voices can be heard and their ideas can shine.

Emphasising that investing in Gen Z is an investment in an inclusive, sustainable and progressive future is crucial. By embracing this generation, listening and being flexible in our approach, together we can build a society rich in diversity and innovation. Together with Gen Z, let's create a future as vibrant and alive as they are. 

How can we approach Generation Z in the Netherlands?

Your organisation can resonate with this dynamic generation by immersing itself in their digital world. This means not only having a presence on platforms like Instagram and TikTok, but also creating content that piques their interest - think vlogs and interactive social media posts that reflect their daily lives.

It is crucial to recognise Gen Z's needs for flexibility and diversity. Your organisation can do this by offering customisable options in products or services, and by creating spaces where their voices are heard. Offer opportunities that match their study choices and career aspirations.

Gen Z values civic engagement and sustainability. Engage them in projects that reflect these values to fuel their passion for positive change. Also give them the opportunity to express themselves, for instance through art exhibitions or digital showcases.

By integrating these approaches, your organisation can create an environment where Gen Z feels truly connected and valued. This is essential to build a hopeful future together with this exciting and diverse generation. This way, Gen Z not only feels heard, but also inspired to make a difference together with your brand.

On The Rocks for your Gen Z Marketing: our steps

At On The Rocks, we understand that UGC (User Generated Content) and authenticity are the beating heart of Generation Z marketing. Your generation wants authenticity, trust and connection with the brands they interact with. That's why we throw ourselves into creating content that not only vibrates with your interests and values, but really comes from the community, shared by people just like you. From sharing unique product experiences to showcasing creative product use and heartfelt reviews - your voice is what counts.

In this digital world, where everything changes in an instant, our video production experts and our strategic gurus help you stand out. Our team, a mix of Gen Z talent and experienced professionals, will work closely with you to create content that is not only authentic and inspiring, but also perfectly suited to Generation Z. At On The Rocks, we are all about creating content that is real, inspiring and spot-on for Gen Z.

Our working method

At On The Rocks, we strive to create content that is not only seen, but also leaves a lasting impression. How we do this?

1. Opinion

What do you want to tell, who do you want to reach and how should it come across to the viewer? We will give you appropriate advice.

Using visual examples, mood boards and inspirational stories, we come up with a concept that fully connects with your target audience.

The content on paper. This is where everything comes together and production starts.

Three, two, one... ACTION! Our video crew gets to work creating your Gen Z content. This is where all the preparation comes together.

The material is assembled and processed.

With your feedback, we will dot the i's and cross the t's. 

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Video productions by On The Rocks

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For companies that want to make strides. YSE places go-getters with companies and lets them grow that way. We were asked if we could make a video that could showcase their services in a high-profile way. The result: already 10+ new clients attracted with this video.

IW Nederland

IW is the training provider in electrical and installation engineering. We were given complete freedom to put IW's services on screen and what a result! Used as a brand movie and recruitment video,

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Fast - AFAS Live

Whether we could make a recap for Snelle's AFAS Live show, we call this a piece of art!

  • Expertise: from start-ups to multinationals.
  • See our diverse portfolio for inspiration.
  • Free consultation at our office.
  • Beyond film: also animation, sound design & voice-overs.
  • Sharp prices due to in-house equipment, film & audio studio.

Clients aka friends.

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How has Generation Z embraced today's digitalisation?

Generation Z, our digital pioneers, have seized the world of digitisation with both hands and turned it into a source of unprecedented opportunities. Growing up in a world where technology is not a luxury but second nature, this young generation has emerged as true virtuosos in digital innovations. They see technology not as a threat, but as an ally, a tool of empowerment and positive change.

At On The Rocks Media, we see how Gen Z is harnessing the power of social media, online activism and digital connectivity. They use these tools not only to stay connected, but also to raise their voices on important issues. Their digital skills and creative use of technology are an inspiration and an example to us all.

This generation has not only grown up amid innovative apps and technologies, but they have embraced them as essential parts of their lives. Platforms like TikTok are not just apps for them; they are venues where they tell their story, share their vision and change the world. Their digital lives are radically different from those of previous generations and this understanding is crucial for communicating effectively with them.

Gen Z's enthusiasm and commitment show that the future is indeed in good hands. For them, digitisation is not a dark cloud, but a shining sun of hope and progress. For us as a society, there is a wonderful opportunity to learn from this generation and work together for a future that is as innovative, connected and hopeful as Gen Z itself.


Frequently asked questions

Generation Z, born between 1995 and 2010, is known as true digital natives and values inclusiveness and diversity. 

Generation Z is the first generation to have grown up in a fully digitised world, while Millennials have grown up in transition to digitisation.

To reach Generation Z, marketers need to create authentic and inclusive content that aligns with their ideals and values.

Generation Z values an inclusive work environment, flexibility, and the opportunity to do meaningful work.

Generation Z has changed traditional marketing approaches and requires a more authentic and genuine approach to reach them.

: Generation Z has a shorter attention span and is more focused on visual content compared to older generations.

Generation Z expects an inclusive and diverse work environment where they can grow, experience flexibility and do meaningful work.

To better understand Generation Z, it is essential to listen to their needs, respect their values and involve them in decision-making processes.

To reach Generation Z in the Netherlands, marketers should respond to their need for authenticity, inclusiveness and social responsibility.

Some characteristics of Generation Z include their strong attachment to technology, their value for inclusiveness, their focus on creativity, and their need for meaningful work.

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