{"id":6651,"date":"2023-10-18T13:35:57","date_gmt":"2023-10-18T11:35:57","guid":{"rendered":"https:\/\/ontherocksmedia.nl\/?post_type=e-landing-page&#038;p=6651"},"modified":"2023-11-16T15:47:18","modified_gmt":"2023-11-16T14:47:18","slug":"gateway","status":"publish","type":"kennisbank","link":"https:\/\/ontherocksmedia.nl\/en\/kennisbank\/gateway\/","title":{"rendered":"Gateway"},"content":{"rendered":"\t\t<div data-elementor-type=\"landing-page\" data-elementor-id=\"6651\" class=\"elementor elementor-6651\" data-elementor-post-type=\"kennisbank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7af1d807 e-flex e-con-boxed e-con e-parent\" data-id=\"7af1d807\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b0d3a7a animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"2b0d3a7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab5aa40 elementor-widget__width-initial exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3ab5aa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gateway<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4799dfea e-con-full e-flex e-con e-child\" data-id=\"4799dfea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5c7944 elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"4d5c7944\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cfa03ad elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"7cfa03ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1739aa26 elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1739aa26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:71,&quot;end&quot;:100}},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1690\" height=\"1778\" src=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub.png\" class=\"attachment-full size-full wp-image-2288\" alt=\"\" srcset=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub.png 1690w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-285x300.png 285w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-973x1024.png 973w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-768x808.png 768w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-1460x1536.png 1460w\" sizes=\"(max-width: 1690px) 100vw, 1690px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ac053a e-flex e-con-boxed e-con e-parent\" data-id=\"0ac053a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a9792 exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d3a9792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Betekenis: Gateway<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1317ce4 exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1317ce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ook wel: <em>toegangspagina<\/em> of <em>doorway page<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca525c2 elementor-widget-widescreen__width-initial exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ca525c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Een <strong>gateway<\/strong>-pagina is een webpagina die specifiek is geoptimaliseerd om goed te scoren in de <strong>zoekmachine<\/strong> resultaten voor een bepaald <strong>zoekwoord<\/strong> of een set zoekwoorden. Echter, in plaats van nuttige <strong>content<\/strong> te bieden aan de bezoeker, fungeert deze vaak slechts als een &#8216;ingang&#8217; die gebruikers doorstuurt naar een andere pagina.<\/p><p>Het gebruik van gateway-pagina&#8217;s kan gezien worden als een vorm van <strong>black hat SEO<\/strong>, een verzameling technieken die als onethisch worden beschouwd in de wereld van zoekmachineoptimalisatie. Terwijl een website op korte termijn misschien hoger kan ranken door het gebruik van deze pagina&#8217;s, lopen ze het risico om door <strong>Google<\/strong> en andere zoekmachines te worden bestraft zodra de praktijk wordt ontdekt. Dit kan resulteren in een verminderde <strong>domeinautoriteit<\/strong> en in het ergste geval een volledige verwijdering uit de zoekresultaten.<\/p><p>Het is altijd aan te raden om te focussen op <strong>white hat SEO<\/strong>-technieken en te streven naar het leveren van waardevolle content voor je bezoekers. Dit niet alleen om sancties te voorkomen, maar ook om een betrouwbare en waardevolle <strong>gebruikerservaring<\/strong> te bieden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fad440a e-flex e-con-boxed e-con e-parent\" data-id=\"1fad440a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e07386d elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6e07386d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"797\" src=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1.png\" class=\"attachment-full size-full wp-image-130\" alt=\"\" srcset=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1.png 804w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1-300x297.png 300w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1-150x150.png 150w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1-768x761.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589c05d elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"589c05d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"797\" src=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr.png\" class=\"attachment-full size-full wp-image-158\" alt=\"\" srcset=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr.png 804w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr-300x297.png 300w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr-150x150.png 150w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr-768x761.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43038b6d e-flex e-con-boxed e-con e-parent\" data-id=\"43038b6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ac11705 e-flex e-con-boxed e-con e-child\" data-id=\"1ac11705\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56e140e7 e-con-full e-flex e-con e-child\" data-id=\"56e140e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4d42f5e5 e-flex e-con-boxed e-con e-child\" data-id=\"4d42f5e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5792001b elementor-widget__width-auto exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5792001b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Word elk kwartaal slimmer.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256858bf elementor-widget__width-initial elementor-widget-widescreen__width-initial exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"256858bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meld je aan voor de On The Rocks nieuwsbrief en krijg toegang tot exclusieve inzichten, creatieve inspiratie en de laatste trends in onze branche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb12e21 exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3cb12e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline; color: #000000;\"><span><strong><a style=\"color: #000000; text-decoration: underline;\" href=\"mailto:hello@ontherocksmedia.nl\">hello@ontherocksmedia.nl<\/a><\/strong><\/span><\/span><br \/><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"tel:085 - 060 0290\">085 \u2013 060 0290<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a93a4e2 e-con-full e-flex e-con e-child\" data-id=\"a93a4e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7c5c8e elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"4c7c5c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gateway Betekenis: Gateway Ook wel: toegangspagina of doorway page Een gateway-pagina is een webpagina die specifiek is geoptimaliseerd om goed te scoren in de zoekmachine resultaten voor een bepaald zoekwoord of een set zoekwoorden. Echter, in plaats van nuttige content te bieden aan de bezoeker, fungeert deze vaak slechts als een &#8216;ingang&#8217; die gebruikers doorstuurt [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"categorie":[],"class_list":["post-6651","kennisbank","type-kennisbank","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank\/6651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank"}],"about":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/types\/kennisbank"}],"author":[{"embeddable":true,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":14,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank\/6651\/revisions"}],"predecessor-version":[{"id":6972,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank\/6651\/revisions\/6972"}],"wp:attachment":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/media?parent=6651"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/categorie?post=6651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}