{"id":6295,"date":"2023-10-11T09:57:44","date_gmt":"2023-10-11T07:57:44","guid":{"rendered":"https:\/\/ontherocksmedia.nl\/?post_type=e-landing-page&#038;p=6295"},"modified":"2023-11-16T15:48:46","modified_gmt":"2023-11-16T14:48:46","slug":"broad-keywords","status":"publish","type":"kennisbank","link":"https:\/\/ontherocksmedia.nl\/en\/kennisbank\/brede-zoekwoorden\/","title":{"rendered":"Broad keywords"},"content":{"rendered":"\t\t<div data-elementor-type=\"landing-page\" data-elementor-id=\"6295\" class=\"elementor elementor-6295\" data-elementor-post-type=\"kennisbank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4761116d e-flex e-con-boxed e-con e-parent\" data-id=\"4761116d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a3d713 animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"a3d713\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c52899d elementor-widget__width-initial exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6c52899d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brede zoekwoorden<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56e434d1 e-con-full e-flex e-con e-child\" data-id=\"56e434d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a7f2f3 elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"61a7f2f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5e937e elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"6a5e937e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f24cd44 elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3f24cd44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:71,&quot;end&quot;:100}},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1690\" height=\"1778\" src=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub.png\" class=\"attachment-full size-full wp-image-2288\" alt=\"\" srcset=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub.png 1690w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-285x300.png 285w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-973x1024.png 973w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-768x808.png 768w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-1460x1536.png 1460w\" sizes=\"(max-width: 1690px) 100vw, 1690px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c149dd e-flex e-con-boxed e-con e-parent\" data-id=\"6c149dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e698b1e exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e698b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Betekenis: Brede zoekwoorden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514dcea exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"514dcea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ook wel: <em>algemene zoektermen<\/em> of <em>hoofdzoekwoorden<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bdd62e elementor-widget-widescreen__width-initial exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1bdd62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brede zoekwoorden, verwijzen naar zoekopdrachten die een algemene intentie hebben en vaak uit \u00e9\u00e9n of twee woorden bestaan. Ze zijn vaak competitiever in vergelijking met <strong>longtail keywords<\/strong>, maar kunnen een groter zoekvolume aantrekken vanwege hun algemene aard.<\/p><p>Het gebruik van <strong>brede zoekwoorden<\/strong> in <strong>SEO<\/strong> vereist een doordachte benadering. Door hun brede en algemene karakter kunnen ze weliswaar een hoog zoekvolume hebben, maar ze kunnen ook een lage <strong>conversie<\/strong> opleveren. Dit komt doordat gebruikers die op deze termen zoeken vaak nog in de verkennende fase van hun <strong>zoekmachine<\/strong>-reis zijn en nog niet klaar zijn om een aankoop te doen of een actie uit te voeren. Het is daarom essentieel om deze zoekwoorden strategisch te combineren met specifiekere zoektermen om de <strong>gebruikerservaring<\/strong> en relevantie te verbeteren.<\/p><p>Daarnaast kan het optimaliseren voor <strong>brede zoekwoorden<\/strong> uitdagend zijn vanwege de hoge concurrentie in de <strong>organische resultaten<\/strong>. Vaak zullen grote bedrijven en gevestigde merken de topposities innemen voor deze termen. Toch, met een combinatie van kwalitatieve <strong>content<\/strong>, een solide <strong>backlink<\/strong>-profiel, en een focus op <strong>gebruikerservaring<\/strong>, is het mogelijk om zichtbaarheid te krijgen voor deze algemene termen. Het is echter altijd raadzaam om een evenwichtige SEO-strategie te hebben die zowel brede als specifieke zoektermen omvat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-329125d1 e-flex e-con-boxed e-con e-parent\" data-id=\"329125d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70e2b767 elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"70e2b767\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"797\" src=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1.png\" class=\"attachment-full size-full wp-image-130\" alt=\"\" srcset=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1.png 804w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1-300x297.png 300w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1-150x150.png 150w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1-768x761.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b5f57a elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"54b5f57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"797\" src=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr.png\" class=\"attachment-full size-full wp-image-158\" alt=\"\" srcset=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr.png 804w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr-300x297.png 300w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr-150x150.png 150w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr-768x761.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dcbb79b e-flex e-con-boxed e-con e-parent\" data-id=\"7dcbb79b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cefffc3 e-flex e-con-boxed e-con e-child\" data-id=\"cefffc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63776c6c e-con-full e-flex e-con e-child\" data-id=\"63776c6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-252cb78e e-flex e-con-boxed e-con e-child\" data-id=\"252cb78e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-172429e4 elementor-widget__width-auto exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"172429e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Word elk kwartaal slimmer.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3941f7 elementor-widget__width-initial elementor-widget-widescreen__width-initial exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5e3941f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meld je aan voor de On The Rocks nieuwsbrief en krijg toegang tot exclusieve inzichten, creatieve inspiratie en de laatste trends in onze branche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378bb734 exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"378bb734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline; color: #000000;\"><span><strong><a style=\"color: #000000; text-decoration: underline;\" href=\"mailto:hello@ontherocksmedia.nl\">hello@ontherocksmedia.nl<\/a><\/strong><\/span><\/span><br \/><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"tel:085 - 060 0290\">085 \u2013 060 0290<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ce92f0a e-con-full e-flex e-con e-child\" data-id=\"1ce92f0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9b195e elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"3f9b195e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brede zoekwoorden Betekenis: Brede zoekwoorden Ook wel: algemene zoektermen of hoofdzoekwoorden Brede zoekwoorden, verwijzen naar zoekopdrachten die een algemene intentie hebben en vaak uit \u00e9\u00e9n of twee woorden bestaan. Ze zijn vaak competitiever in vergelijking met longtail keywords, maar kunnen een groter zoekvolume aantrekken vanwege hun algemene aard. Het gebruik van brede zoekwoorden in SEO [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"categorie":[],"class_list":["post-6295","kennisbank","type-kennisbank","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank\/6295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank"}],"about":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/types\/kennisbank"}],"author":[{"embeddable":true,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":9,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank\/6295\/revisions"}],"predecessor-version":[{"id":6304,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank\/6295\/revisions\/6304"}],"wp:attachment":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/media?parent=6295"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/categorie?post=6295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}