{"id":6233,"date":"2023-10-10T11:07:13","date_gmt":"2023-10-10T09:07:13","guid":{"rendered":"https:\/\/ontherocksmedia.nl\/?post_type=e-landing-page&#038;p=6233"},"modified":"2023-11-16T15:49:09","modified_gmt":"2023-11-16T14:49:09","slug":"backrub","status":"publish","type":"kennisbank","link":"https:\/\/ontherocksmedia.nl\/en\/kennisbank\/backrub\/","title":{"rendered":"Backrub"},"content":{"rendered":"\t\t<div data-elementor-type=\"landing-page\" data-elementor-id=\"6233\" class=\"elementor elementor-6233\" data-elementor-post-type=\"kennisbank\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dac328 e-flex e-con-boxed e-con e-parent\" data-id=\"8dac328\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37fbb908 animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"37fbb908\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21ae71b9 elementor-widget__width-initial exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"21ae71b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Backrub<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60f195f e-con-full e-flex e-con e-child\" data-id=\"60f195f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6129a3e1 elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"6129a3e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e19296 elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"3e19296\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37821dd1 elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-invisible elementor-widget elementor-widget-image\" data-id=\"37821dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_blur_effect&quot;:&quot;yes&quot;,&quot;motion_fx_blur_direction&quot;:&quot;in-out&quot;,&quot;motion_fx_blur_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:71,&quot;end&quot;:100}},&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;motion_fx_blur_level&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:7,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1690\" height=\"1778\" src=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub.png\" class=\"attachment-full size-full wp-image-2288\" alt=\"\" srcset=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub.png 1690w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-285x300.png 285w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-973x1024.png 973w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-768x808.png 768w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/04\/Outline-blub-1460x1536.png 1460w\" sizes=\"(max-width: 1690px) 100vw, 1690px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-668cbb8 e-flex e-con-boxed e-con e-parent\" data-id=\"668cbb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfab2bb exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dfab2bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Betekenis: Backrub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc69356 exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dc69356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ook wel:<em> oorspronkelijke zoekmachine<\/em> of <em>voorloper<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5055314 elementor-widget-widescreen__width-initial exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5055314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Backrub<\/strong> was de oorspronkelijke naam van wat we nu kennen als <strong>Google<\/strong>, voordat het in 1997 werd hernoemd. Backrub was uniek in die tijd omdat het backlinks gebruikte om de <strong>autoriteit<\/strong> en <strong>betrouwbaarheid<\/strong> van websites te beoordelen, wat een revolutionaire aanpak was in de wereld van zoekmachines.<\/p><p>De naam &#8220;Backrub&#8221; verwees naar het systeem&#8217;s vermogen om de &#8220;backlinks&#8221; van een website te controleren en te analyseren om de kwaliteit en relevantie van de site te bepalen. Dit backlink-gebaseerde algoritme vormde de basis van <strong>Google&#8217;s algoritme<\/strong>, wat het onderscheidde van andere zoekmachines van die tijd en leidde tot zijn snelle dominantie in de markt.<\/p><p>Hoewel <strong>Backrub<\/strong> nu slechts een voetnoot is in de geschiedenis van zoekmachines, herinnert het ons aan het belang van innovatie en aanpassing in de snel evoluerende wereld van technologie en <strong>online marketing<\/strong>. De principes van Backrub, zoals het belang van backlinks en de waarde van <strong>autoriteit<\/strong>, blijven centraal staan in moderne SEO-praktijken.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10c1d44e e-flex e-con-boxed e-con e-parent\" data-id=\"10c1d44e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e12049d elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e12049d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"797\" src=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1.png\" class=\"attachment-full size-full wp-image-130\" alt=\"\" srcset=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1.png 804w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1-300x297.png 300w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1-150x150.png 150w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/OTR-Blow-1-768x761.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346102c0 elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"346102c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"797\" src=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr.png\" class=\"attachment-full size-full wp-image-158\" alt=\"\" srcset=\"https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr.png 804w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr-300x297.png 300w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr-150x150.png 150w, https:\/\/ontherocksmedia.nl\/wp-content\/uploads\/2023\/03\/Blokjes-otr-768x761.png 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b4f0d71 e-flex e-con-boxed e-con e-parent\" data-id=\"5b4f0d71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c08c6bd e-flex e-con-boxed e-con e-child\" data-id=\"6c08c6bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c4b077 e-con-full e-flex e-con e-child\" data-id=\"5c4b077\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28e3076f e-flex e-con-boxed e-con e-child\" data-id=\"28e3076f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7abfe0db elementor-widget__width-auto exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7abfe0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Word elk kwartaal slimmer.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380a393b elementor-widget__width-initial elementor-widget-widescreen__width-initial exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"380a393b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Meld je aan voor de On The Rocks nieuwsbrief en krijg toegang tot exclusieve inzichten, creatieve inspiratie en de laatste trends in onze branche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d486a9c exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5d486a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline; color: #000000;\"><span><strong><a style=\"color: #000000; text-decoration: underline;\" href=\"mailto:hello@ontherocksmedia.nl\">hello@ontherocksmedia.nl<\/a><\/strong><\/span><\/span><br \/><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"tel:085 - 060 0290\">085 \u2013 060 0290<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-676be3b e-con-full e-flex e-con e-child\" data-id=\"676be3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57808dcd elementor-widget__width-initial elementor-absolute exwb-magnet-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"57808dcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Backrub Betekenis: Backrub Ook wel: oorspronkelijke zoekmachine of voorloper Backrub was de oorspronkelijke naam van wat we nu kennen als Google, voordat het in 1997 werd hernoemd. Backrub was uniek in die tijd omdat het backlinks gebruikte om de autoriteit en betrouwbaarheid van websites te beoordelen, wat een revolutionaire aanpak was in de wereld van [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"footnotes":""},"categorie":[],"class_list":["post-6233","kennisbank","type-kennisbank","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank\/6233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank"}],"about":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/types\/kennisbank"}],"author":[{"embeddable":true,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":12,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank\/6233\/revisions"}],"predecessor-version":[{"id":6245,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/kennisbank\/6233\/revisions\/6245"}],"wp:attachment":[{"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/media?parent=6233"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/ontherocksmedia.nl\/en\/wp-json\/wp\/v2\/categorie?post=6233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}